Global Strategic Analysis and Management

Module description


This module is an introduction to global strategic management and an opportunity to integrate learning from functional modules. The module focuses on developing your key analytical and diagnostic skills in developing strategy in large organizations. Delivered over six days, the module is structured around strategic tools and concepts applied to cases. In particular, the module focuses on key sustainability challenges faced by large organizations. Module themes are based around cases and involve group discussion and presentations.

Additional information:


This module integrates international issues through case analysis and your experience. In the past, we have used cases that span global issues and challenges.


Sustainability, as a strategic focus, is at the heart of the course structure. We examine key sustainability challenges, including environmental and poverty, for large companies.

External Engagement

In the past we have had speakers from industry, including Margaret Heffernan, the author of Wilful Blindness and A Bigger Prize.


This module will help you articulate the strategic imperative of sustainability issues to future employers.

Full module specification

Module title:Global Strategic Analysis and Management
Module code:MBAM810
Module level:M
Academic year:2014/5
Module lecturers:
  • Dr Ajit Nayak - Convenor
Module credit:12
ECTS value:






Duration of module: Duration (weeks) - term 1:

3 day module

Duration (weeks) - term 2:

3 day module

Module aims

The aim of this module is to introduce strategy through an intellectually stimulating, and academically rich, yet practical study of strategic management. The module challenges and integrates theoretical ideas in strategic management. The module explores the ideas of both leading scholars to discuss what strategy comprises, and prominent practitioners to establish how strategy is implemented. The aims of the module are: to understand 21st century challenges such as globalization, sustainability and responsible management from a strategic management perspective; to develop the ability to analyse and develop a holistic approach to strategic issues; to develop a critical understanding of strategic thinking and its implications for organizations.

ILO: Module-specific skills

  • 1. recognise the different models of, and approaches to, strategic management.
  • 2. demonstrate a critical understanding of strategic management tools and concepts.
  • 3. evaluate firm strategies in light of global challenges.

ILO: Discipline-specific skills

  • 4. analyse an organisation's competitive environment, evaluate competitive positions, and identify core competences using various tools and models of strategy.
  • 5. assess strategic issues through the application of various strategy tools and models.
  • 6. generate strategic choices for an organisation and appropriate recommendations in case study contexts.

ILO: Personal and key skills

  • 7. present and defend strategic analyses based on case material, desk research and research in the marketplace.
  • 8. demonstrate effective writing skills in explaining the results of analysis, interpretation and recommendations.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching activities42Lectures

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group exercises in classN/A1-6, 7Oral feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Analysis of a key strategic issue for a chosen company: industry research and analysis; applying tools and models of strategy; evaluating strategic options/recommendations.502500 words1-8Written feedback on report
Group Discussion2010 minute group presentation and 15 minutes Q&A1-8Verbal feedback on role-play
Corporate Challenge30Powerpoint slides deck1-8Written feedback on report/slide pack

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Strategic analysis, corporate challenge and group discussionsStrategic Analysis (100%)1-86 weeks

Syllabus plan

What is strategy?External analysis; Internal analysis; Building tomorrow’s capabilities; Tomorrow’s external growth; Sustainable value framework. Clean technology and creative destruction. Innovation from the bottom-up. Broadening the corporate bandwidth. Developing native capability.

Indicative learning resources - Basic reading

Basic reading:

Angwin, Duncan, Cummings, Stephen and Chris Smith. 2011. The strategy pathfinder, 2nd Edition, Chichester: Wiley.

Hart, Stuart L. 2010. Capitalism at the crossroads: New generation business strategies for a post-crisis world, 3rd Edition, Upper Saddle River, New Jersey: Pearson.

Johnson, Gerry, Whittington, Richard and Kevan Scholes. 2012. Fundamentals of strategy, Harlow, Essex: Pearson




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