Business Awareness: Theory and Practice

Module description


This module is designed for students from outside the Business School who are looking for an introduction to business and management.  The module is particularly suited to penultimate and final year students who are looking for greater business insight before entering the workplace.

Additional Information:


The international dimensions of business is covered in this module, with a strong emphasis on the UK context.


We will focus on issues of how different types of institutions can build, manage and sustain their competitive advantage in various types of markets.

External Engagement

The focus of this module is not only to engage with core theories, concepts and empirical examples, but also to understand how institutions actually behave and perform in practice.  Hence, a lot of material will be sourced from academic as well as from reputable business media references.


One of the aims of this module is to prepare students for graduate recruitment and they have the opportunity to develop appropriate skills throughout the module. This module helps students to be able to go into interviews and speak with authority about business environments, major trends and examples.

Full module specification

Module title:Business Awareness: Theory and Practice
Module code:BUS2001
Module level:2
Academic year:2016/7
Module lecturers:
  • Dr William Harvey - Convenor
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 1:


Module aims

The module aims to:
• Introduce students who have no prior academic study of business and management to the fundamental concepts of what a business is and what business does
• Enhance the employability of students taking the module
• Allow students to consider the impact of business on their own futures; as consumers,  as employees and/or as entrepreneurs.

ILO: Module-specific skills

  • 1. recognise the characteristics of the contemporary business environment
  • 2. identify the business of managing
  • 3. observe the role of people in organisations
  • 4. express the principles of marketing
  • 5. explain the role of managing information in businesses and the importance of financial issues

ILO: Discipline-specific skills

  • 6. illustrate what is involved in the activities of businesses
  • 7. explain and interpret the theory and practice of management

ILO: Personal and key skills

  • 8. apply critical thinking and problem-solving
  • 9. write and verbally communicate proficiently
  • 10. organise the material from the internet and the virtual learning environment (VLE)
  • 11. apply independent and group study skills

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning & Teaching activities36Lectures & Tutorials

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Dragon's Den Elevator Pitch5 minutes1-11Oral feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group pitch based on the Dragon’s Den (groups of 6-7 students)3010 minutes1-11Oral and written feedback form
Interrogation in the Dragon’s Den55 minute group panel 1-9, 11Oral and written feedback form
Online blog652,400 words (300 words x 8 weeks) 1-7Oral and written feedback form

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Group pitch, interrogation and online blogEssay (100%) 3,000 words1-11Aug/Sep

Syllabus plan

• The contemporary business world: domestic and global business environment; entrepreneurship and business ownership; corporate culture, ethics and social responsibility in business
• The business of managing: managing and organising a business; operations and quality management
• The principles of marketing: marketing planning, processes and consumer behaviour; pricing, distribution and promotion
• People in organisations: leadership and decision-making; human resource management and motivation
• Managing information and financial issues
(Subject to change)

Indicative learning resources - Basic reading

Needle, D. (2015). Business in Context. An introduction to Business and its environment. Cengage Learning EMEA, Andover, Hampshire, UK.

Smith, M (2011) Fundamentals of Management. Second Edition. McGraw Hill, London

Module has an active ELE page?


Origin date


Last revision date