Skip to main content

University of Exeter Business School

Entrepreneurship: New Venture Creation

Module titleEntrepreneurship: New Venture Creation
Module codeBEMM394
Academic year2023/4
Module staff

Professor Bach Nguyen (Lecturer)

Dr Cliff Li (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Module description


This module introduces both the theoretical and practical aspects of entrepreneurship and new venture creation. It adopts various perspectives to provide a holistic picture of the entrepreneurial process, including but not limited to the practical aspects of the intellectual, behavioural, and emotional demands associated with starting a new venture. The module is intended to give a rigorous insight into the realities of entrepreneurial activity and an understanding of the role small and medium sized businesses play in modern economy. This may be via the creation of a new independent firm or the organisation of a new enterprise within an existing firm.


If you already have or are working on an idea for a new business, this module provides an opportunity to develop, refine, and test the idea or concept.


Additional Information:




You will have the opportunity to develop the ability to think globally and understand international cultures through working on global sustainability problems with classmates from diverse cultures. Diverse teams make it possible to understand global problems from multiple perspectives and provide viable solutions.


External Engagement


This module draws on academic and entrepreneurial experts to bring their expertise and knowledge related to entrepreneurship into your learning journey.




You are encouraged to tackle sustainability-related issues in your group activities and individual assignments.




This module will equip you with the skills and mindset required to create your own business or to create a new venture as part of an existing enterprise.


All resources for this module are available on ELE (Exeter Learning Environment).

Module aims - intentions of the module

1. To introduce both theoretical and practical aspects of the entrepreneurial process;

2. To provide a pragmatic insight into the process and organisation required to conceive, research and, communicate a credible business idea in order to secure the necessary resources to start a new venture.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Demonstrate how to create and discover opportunities for new venture creation;
  • 2. Apply the entrepreneurial mindset and practices including design thinking, effectuation, and empathy for customers;
  • 3. Critically evaluate the resource demands of the entrepreneurial process;
  • 4. Create a business model for a new venture, which fulfils a need or solves a problem.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 5. Apply concepts learned in Management to the specific area of entrepreneurial young firms.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 6. Lead on the development of a Business Model Canvas and communicate its outcomes

Syllabus plan

The module will likely cover the following topics:

  • Introduction to entrepreneurship
  • Opportunity discovery and creation
  • Entrepreneurial mindset and skillset
  • Entrepreneurial action
  • Business model canvas
  • Getting resources in place
  • Managing, growing and leaving the business
  • Intrapreneurship

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching8Lectures
Scheduled Learning and Teaching16Tutorials
Guided Independent Study126Including: preparation for lectures and tutorials, and independent work on assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial Exercises and DiscussionsIn class1-6Verbal feedback
Report Writing WorkshopIn class1-6Verbal feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Business Model Canvas Report1004000 words 1-6Written Feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Business Model Canvas ReportBusiness Model Canvas Report 1-6Next reassessment period

Indicative learning resources - Basic reading

Regardless of module text and distributed or cited references papers, it is expected that you will all keep abreast of contemporary business activity. Students are strongly advised to read (on-line or in hard copy) both The Economist and the business sections of a quality broadsheet newspaper throughout the module. The lecturers will also provide links to a number of UK and international websites providing both quantitative and qualitative analysis on issues related to Entrepreneurship.

Reading list:

Core reading:
Suna Lowe Nielson et al, Entrepreneurship in Theory and Practice, Second Edition, Edward Elgar Publishing, 2017

Additional reading:
Blank S., and Dorf B. (2012) The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company.

Key words search

Entrepreneurship, New Venture Creation, Business Models

Credit value15
Module ECTS


Module pre-requisites


Module co-requisites


NQF level (module)


Available as distance learning?


Origin date


Last revision date