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Entrepreneurial Practice

Module description

This module centres on the pragmatic application of your entrepreneurial knowledge and skills through a live project that entails the ‘virtual’ creation of either A) New venture project or B) Business growth project. This can be a new venture creation or you can work on new ventures within an existing business such as a family business. It gives you the opportunity to practice entrepreneurship in a very real way. The fluid nature of this module allows academic learning followed by individual application of new venture processes within one learning framework.

In developing your new venture, this module will take you from idea to launch. It is designed to move you through the phases of startup from validation, MVP (minimal viable product), to test and iterate towards market fit. We are interested in creating great businesses and we know they take time and dedication, we will therefore support you through this journey. We will ensure you have the know-how to lead, shape, maintain, and develop an entrepreneurial organisation to continue fast business growth well into the future.

Full module specification

Module title:Entrepreneurial Practice
Module code:BEMM221
Module level:M
Academic year:2020/1
Module lecturers:
  • Mr Raphael Dennett - Convenor
  • Mr Adam Lusby - Convenor
Module credit:30
ECTS value:






Duration of module: Duration (weeks) - term 1:


Duration (weeks) - term 2:


Duration (weeks) - term 3:

(10 hours supervision)

Module aims

In a ‘workshop’ environment, the aim of this module is to practice entrepreneurship giving you the opportunity to apply your newly developed knowledge and skills in a ‘virtual’ startup/new venture (within an existing business) context, thus grounding your newly gained capabilities. This will bring theory to life and create valuable practical learning that will equip you for your post programme entrepreneurial career.


ILO: Module-specific skills

  • 1. create a ‘virtual’ new venture in the form of a startup or within an existing organisation
  • 2. develop a credible and informed business plan for a new venture or business growth project

ILO: Discipline-specific skills

  • 3. identify key strategies for idea creation/opportunity recognition, evaluation and exploitation
  • 4. utilise ‘Business Model Generation’ strategies and techniques

ILO: Personal and key skills

  • 5. think creatively to generate potential new venture ideas and creative solutions to new venture or business growth challenges
  • 6. collaborate, communicate, co-create, and network
  • 7. create, develop, and execute an entrepreneurial initiative

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Workshops48 (6 x 8)Pragmatically creating a new venture (virtual): 1. Creativity and Idea Generation 2. Reducing uncertainty: Validation 3. Gaining legitimacy
New Venture Project or Business Growth Project: Support10Small group guidance to support NVP or BGP
Independent study and assignment242Individually creating a ‘virtual’ startup or new venture within an existing organisation, culminating in a business plan

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Workshop exercises and discussionsIn class (Approximately per day = 60 minutes)1 - 7Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual Business Model Canvas Proposition151,500 words1,3,4,5Written
Individual Pitching the New Venture1515 minute individual pitch5,6Verbal and Written
Individual Business Plan707,000 words2,3,7 Written

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Individual Business Model Canvas PropositionIndividual Business Model Canvas Proposition 1,500 words1,3,4,5August resubmission period
Individual Pitching the New VentureIndividual Pitching the New Venture 15 minute individual pitch5,6August resubmission period
Individual Business PlanIndividual Business Plan 7,000 words2,3,7August resubmission period

Syllabus plan

New venture project or business growth project:

  1. Project Workshop One:     MVP Phase One
  2. Project Workshop Two:     MVP Phase Two
  3. Project Workshop Three:    MVP Phase Three

Indicative learning resources - Basic reading

Blank S and Dorf B (2012) The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, K & S Ranch. ISBN-13: 978-0984999309

Cohen, D., Pool, G., Neck, H. (2020). The ideate method: Identifying high-potential entrepreneurial ideas. SAGE.
Osterwalder A., and Pigneur Y. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons. ISBN-13: 978-0470876411

Osterwalder A., and Pigneur Y (2014) Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons. ISBN-13: 978-1118968055

Ries, A (2011) The Lean Startup, Portfolio Penguin. ISBN-13: 978-0670921607

Ries, A (2013) The Startup Way, Portfolio Penguin, ISBN-13: 978-0241197240

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