Principles of International Business
Business is increasingly international in scope as managers take advantage of greater access to foreign markets, not only to sell products, but also to access inputs, knowledge and skills. This module addresses several questions. ‘How does becoming an international business change a company that previously operated only in the home market?’ ‘How are its resources and capabilities challenged and transformed by internationalisation?’ ‘What factors determine an international business is successful?’ While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource Based View, which focuses on the resources and capabilities of the firm and the Institution Based View which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries. Trade theories are studied to understand the reasons for trade, and consideration is given to why governments engage in trade restrictions which complicates the operations of international business.
This module focuses on how companies conduct business across borders and explores various economic systems, cultural differences in different economies, and discusses issues from around the world to give students a global awareness. The selected case studies (seminars) further expose students to conducting business in an international and multicultural context by drawing upon real-world scenarios across different countries and cultural boundaries.
International experts/practitioners on topics relevant to the module will be invited to deliver a guest lecture.
As part of the University’s commitment to PRME (Principles for Responsible Management Education - http://www.unprme.org/about-prme/the-six-principles.php), examples are disseminated throughout the module that illustrate both the impact of business activity on the environment, and how some companies are addressing sustainability concerns through their products and processes.
In this module students gain an understanding of what it means to operate an international business, as opposed to a domestic business. It provides the opportunity to develop discursive, analytical, and judgement skills, and a cosmopolitan perspective.
Full module specification
|Module title:||Principles of International Business|
|Duration of module:||
Duration (weeks) - term 1: |
The aim of this module is to provide an understanding of the international dimensions of business. It will develop your awareness of trends in the international business environment and the opportunities and challenges internationalisation brings.
It will develop your knowledge of where, why and how to conduct international business, in order to gain an understanding of what determines the success and failure of firms conducting international business. Furthermore, it will develop your skills in critical analysis and critical evaluation to enable you to make business decisions and convince others of your viewpoint.
ILO: Module-specific skills
- 1. illustrate your understanding of the complex interactions between various political, economic and cultural factors that characterise the international business environment;
- 2. account for the specific ways in which international business differs from domestic business and develop detailed knowledge on international business issues;
- 3. apply both the institution-based and resource-based view of the firm to international business case studies;
ILO: Discipline-specific skills
- 4. apply theoretical principles to critically analyse the current business environment;
- 5. evaluate relevant factors to make effective business decisions;
ILO: Personal and key skills
- 6. through the medium of case studies analyse real world business problems and develop an ability to exercise judgement;
- 7. work within a team to analyse and present material in tutorials;
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Contact Hours||6||Tutorials (2-hour seminars)|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Online Multiple Choice Tests||20 questions per week (weeks 2-11)||1-3||Automated feedback|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Coursework. Written assignment to be completed by a group of 3-4 students||80||Critical analysis of an IB-related case-study (chosen and designed by the group itself), applying skills and knowledge developed within the module. Maximum 5,000 words.||1-7||Written feedback to the group (ELE)|
|Online multiple choice test||20||1 hour (40 questions)||1-3||Automated feedback (ELE)|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Coursework. Written assignment||Re-submission of individual contribution (80%)||1-7||August examination period|
|Online Multiple Choice test||Multiple Choice test (20%)||1-3||August examination period|
Students are asked to re-sit only the element that they are referred or deferred.
Introduction – Globalising Business
Formal institutions – economic, political & legal systems
Informal institutions – culture, religion and languages
Contemporary intercultural issues in international business and leadership & Corporate Social Responsibility
Investing Abroad Directly
Starting International Business & Structuring and Organising MNEs
Foreign Entry Strategies
Firm Resources: Competitiveness and Grown & Competitive Dynamics
Global Integration and Multilateral Organisations
Exchange Rates and tax
Revision – Overview of Globalising Business
Indicative learning resources - Basic reading
Students are expected to own a copy of the core text:
Peng, M. and Meyer, K. (2016) International Business, London: Cengage Learning.
There are many text books on international business in the University Library which can provide additional insights and examples of international business operations.
Relevant journals include (non-exhaustive list):
Journal of International Business Studies
International Business Review
Journal of World Business
Strategic Management Journal
Management and Organization Review
Thunderbird International Review
Journal of International Management
International Management Review
International Studies of Management & Organization
International Journal of Cross-Cultural Management
Cross-Cultural & Strategic Management
Harvard Business Review
Academy of Management Journal
Academy of Management Review
Academy of Management Perspectives
Critical Perspectives on international business
In addition, papers on the international dimension of business can be found in other business and management journals.
Good analysis of contemporary events affecting international business can be found in The Economist (available online) and quality financial newspapers such as the Financial Times.
Web based and electronic resources: The module has a fully developed site on ELE where an extensive array of module materials can be found including lecture outlines, suggested reading on a per topic basis, and relevant journal articles, plus multiple choice tests for formative assessment.
Module has an active ELE page?
Indicative learning resources - Web based and electronic resources
The module has a fully developed site on ELE where an extensive array of module materials can be found including lecture outlines, suggested reading on a per topic basis, and relevant journal articles, plus multiple choice tests for formative assessment.
Last revision date