• University of Exeter Business School
• Module

Advanced Marketing Seminars

Module description

Summary:
This module enables you to learn from a variety of examples of current research and thinking in marketing and consumer behaviour, through attending and engaging in a programme of research seminars by marketing and consumer behaviour scholars. These seminars are specifically designed to introduce you to the scholarly mode of research presentation, question and answer sessions, and debate – essential to knowledge production. The aims are to:
•   explore contemporary literatures and debates by actively experiencing research presentations, offering you opportunities to interact with researchers and build research networks;
•   develop your understanding of marketing and consumer research via exposure to research seminars, which include both formal and informal interaction.

Additional Information:

External Engagement

This module consists of a series of workshops and seminars given by Exeter academics as well as external speakers from other UK universities and from the marketing industry. Previously, these have included speakers from: the Said Business School at the University of Oxford, the University of Edinburgh, Lancaster University, and the University of Bath. Representatives from companies such as Wrigley’s, Deliveroo, Google for Startups and Grant Thornton have previously presented seminars on this module.

Employability

Students have the opportunity to develop a number of transferable skills on this module, such as writing, creativity in problem solving, and to develop their understanding of current marketing research and methodologies.

Sustainability
All of the sources for this module can be accessed on the ELE (Exeter Learning Environment).

Module aims - intentions of the module

This module enables students to learn from a variety of examples of current research and thinking in marketing and consumer behaviour, through attending and engaging in a programme of research seminars by marketing and consumer behaviour scholars. These seminars are specifically designed to introduce students to the scholarly mode of research presentation, question and answer sessions, and debate – essential to knowledge production. The aims are to:
•   explore contemporary literatures and debates by actively experiencing research presentations, offering students opportunities to interact with researchers, and build research networks.
•   develop and understanding of marketing and consumer research via exposure to research seminars, which include both formal and informal interaction.
The assignment is designed to:
•   model the scholarly literature review
•   integrate knowledge gained from the seminars into students’ own thinking.
•   allow for independent, creative written communication on a topic of interest

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

• 1. describe the types of research questions that are currently being addressed by means of a diverse range of methods in marketing and consumer behaviour.
• 2. discuss and evaluate contemporary marketing and consumer research.
• 3. describe various research traditions and sub-disciplines within marketing.
• 4. discuss current debates within marketing scholarship

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

• 5. critique research, evaluate arguments and assess research presentations.
• 6. connect theories to specific case studies, research data, and literature bases.
• 7. engage with colleagues in informal debate and dialogue.

ILO: Personal and key skills

On successfully completing the module you will be able to...

• 8. demonstrate skills to assess research.
• 9. demonstrate critical faculties.
• 10. develop research networks and collegial contacts.
• 11. write about research and prepare literature reviews.

Syllabus plan

There will be approximately ten seminars delivered, comprising of a presentation by the invited speaker lasting about an hour, and a follow-up discussion and Q&A.  School staff and visiting speakers will contribute. Research students may also be asked to present papers. The range of topics varies from year to year, but could include, for example, seminars on services marketing, branding, consumer research, and marketing theory, etc.

Learning activities and teaching methods (given in hours of study time)

Details of learning activities and teaching methods

Formative assessment

Summative assessment (% of credit)

Details of summative assessment

Details of re-assessment (where required by referral or deferral)

Indicative learning resources - Basic reading

Research papers provided by speakers.

Key words search

Marketing seminars; services marketing, branding, consumer research, and marketing theory