Advanced Marketing Seminars
This module enables you to learn from a variety of examples of current research and thinking in marketing and consumer behaviour, through attending and engaging in a programme of research seminars by marketing and consumer behaviour scholars. These seminars are specifically designed to introduce you to the scholarly mode of research presentation, question and answer sessions, and debate – essential to knowledge production. The aims are to:
• explore contemporary literatures and debates by actively experiencing research presentations, offering you opportunities to interact with researchers and build research networks;
• develop your understanding of marketing and consumer research via exposure to research seminars, which include both formal and informal interaction.
This module consists of a series of workshops and seminars given by Exeter academics as well as external speakers from other UK universities and from the marketing industry. Previously, these have included speakers from: the Said Business School at the University of Oxford, the University of Edinburgh, Lancaster University, the University of Bath, and the Senior Managing Director at Financial Dynamics.
Students have the opportunity to develop a number of transferable skills on this module, such as writing, creativity in problem solving, and to develop their understanding of current marketing research and methodologies.
All of the sources for this module can be accessed on the ELE (Exeter Learning Environment).
Full module specification
|Module title:||Advanced Marketing Seminars|
|Duration of module:||
Duration (weeks) - term 1: |
11Duration (weeks) - term 2:
This module enables students to learn from a variety of examples of current research and thinking in marketing and consumer behaviour, through attending and engaging in a programme of research seminars by marketing and consumer behaviour scholars. These seminars are specifically designed to introduce students to the scholarly mode of research presentation, question and answer sessions, and debate – essential to knowledge production. The aims are to:
• explore contemporary literatures and debates by actively experiencing research presentations, offering students opportunities to interact with researchers, and build research networks.
• develop and understanding of marketing and consumer research via exposure to research seminars, which include both formal and informal interaction.
The assignment is designed to:
• model the scholarly literature review
• integrate knowledge gained from the seminars into students’ own thinking.
• allow for independent, creative written communication on a topic of interest
ILO: Module-specific skills
- 1. Insight into the types of research questions that are currently being addressed by means of a diverse range of methods in marketing and consumer behaviour.
- 2. The ability to understand and evaluate contemporary marketing and consumer research.
- 3. Exposure to varying research traditions and sub-disciplines within marketing.
- 4. Knowledge development about current debates within marketing scholarship
ILO: Discipline-specific skills
- 5. The ability to critique research, evaluate arguments and assess research presentations.
- 6. The ability to relate theories to specific case studies, research data, and literature bases.
- 7. The ability to engage with colleagues in informal debate and dialogue.
ILO: Personal and key skills
- 8. The practical ability to assess research.
- 9. Development of critical faculties.
- 10. Development of research networks and collegial contacts.
- 11. The ability to write about research and prepare literature reviews.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Discussion- Q&A||30 minutes per seminar||1-9||Verbal|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Critical evaluation and literature review||80||Not more than 2500 words||1-11||Written feedback|
|Individual learning log||20||Not more than 1000 words||1-4, 7, 9||Written feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Critical evaluation and literature review||Resubmission (80%) 2500 words||1-11||Aug/Sep|
|Individual learning log||Resubmission (20%) 1000 words||1-4, 7, 9||Aug/Sep|
Ten 2-hour seminars spread over the academic year. School staff and visiting speakers will contribute. Research students may also be asked to present papers. The range of topics varies from year to year, but could include, for example, seminars on services marketing, branding, consumer research, and marketing theory, etc.
Indicative learning resources - Basic reading
Research papers provided by speakers.
Module has an active ELE page?
Last revision date