Managing Entrepreneurially

Module description

This module is one of five modules included in the With Proficiency In (WPI) Entrepreneurship programme. 

Students will be introduced to the fundamentals of business in relation to entrepreneurial value creation. This module is about the core aspects of business including an overview of the impact that entrepreneurship has on the following subjects: accounting and finance, operations, business structures and types, talent management and marketing.

The module’s core component is delivered online covering the fundamentals of entrepreneurial businesses. This is built on in a series of practical tutorials. This will enable students to develop an appreciation for the world of entrepreneurship.

No pre-requisite or co-requisite modules are required to take this module. This module is suitable for non-specialist students and intended for interdisciplinary pathways.

Full module specification

Module aims

The aim of the module is to introduce students to the business fundamentals in relation to entrepreneurship in order for them to increase their ability in managing enterprise toward innovation. Further, this module is designed to reduce potential risk in entrepreneurial business endeavours through delivering a better understanding of business fundamentals.

The aim of the online content is to introduce and build key business skills across accounting, finance, operations, business formation and structure, marketing and talent management. The tutorials will build from this content, covering both assignment areas formatively and give the participant the chance to explore the assessed medium.   

ILO: Module-specific skills

• 1. apply business analysis in the context of entrepreneurship;
• 2. discuss viable talent strategy for an entrepreneurial business;
• 3. identify, apply and critique the strategic operations management frameworks utilised by startups and entrepreneurial businesses;
• 4. assess risks emerging from decisions related to entrepreneurship;
• 5. compare and contrast various marketing strategies for startups and entrepreneurial businesses.

ILO: Discipline-specific skills

• 6. critically evaluate how entrepreneurs may guide individuals through periods of organisational change

ILO: Personal and key skills

• 7. present an overview of the business essentials for an entrepreneurial business, such as finance and marketing approach.

Learning activities and teaching methods (given in hours of study time)

Details of learning activities and teaching methods

Formative assessment

Summative assessment (% of credit)

Details of summative assessment

Details of re-assessment (where required by referral or deferral)

Syllabus plan

Online content will run simultaneously with the tutorial/lecture-based content.

The module will cover the following topics from the perspective of entrepreneurship: accounting and finance, operations, business structures and types, talent management and marketing. Utilising cases and contemporary business examples, the module will explore the essential business areas that help entrepreneurs create, grow, and manage businesses. The online content will introduce each topic and the tutorials will cover the application of each of these topics.

Internationalisation:

Global challenges and organisational approaches to tackle them will be demonstrated using a diverse set of contexts.

External Engagement:

Contribution by our Student Startup team, Grad Startup community, and Entrepreneur Fellows will allow students to meet and network with the innovation ecosystem.

Employability:

By honing effectuation, students will have the ability to create value within an organisation or through self-efficacy create their own venture.

Sustainability:

By understanding global challenges, participants are equipped to manage entrepreneurial businesses towards mitigating against the associated risks.

Indicative learning resources - Basic reading

Hisrich, R.D. (2017). Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organisation. Cham: Springer

Mullins, L.J. (2016). Management and Organisational Behaviour. Upper Saddle River, Pearson

Contemporary sources such as Harvard Business Review e.g. https://hbr.org/topic/entrepreneurial-management and Sloan Review: https://sloanreview.mit.edu/

Module has an active ELE page?

Yes

Indicative learning resources - Web based and electronic resources

ELE - https://vle.exeter.ac.uk/

Origin date

18/02/2019

Last revision date

10/05/2021