Event Management

Module description

This module can only be taken for students studying in Stage 3.

Summary:

Events have become popular vehicles for economic development and urban regeneration, but they also contribute to and reflect wider changes in society and culture. This module aims to deepen your understanding of the principles and practices of managing events as well as assessing their impacts on economy, society, culture and the environment. By the end of the module, you will be aware of the major concepts of event management as well as the issues surrounding the application of principles in practice.

Additional Information:

Internationalisation

Events management is an international business which is taught using examples of events from around the world.

Sustainability

The events industry is very forward-thinking in terms of sustainability, so this subject is covered in lectures and an essay assignment focused on the impact of the Triple Bottom Line on events management.

All of the resources for this module are available on the ELE (Exeter Learning Environment).

External Engagement

Previous guest speakers include: a Project Manager in the Olympics and the Volvo Ocean Race, an Events Management Lawyer for RPA and Motorsport, a Site Manager for HOP farm festival and Red Bull Air Race, the MD of TOC Spain, the Chairman of Gallowglass, and  representatives from RB Create, and Operations GL Events.

Employability

Previously, the module convenor has supported students in securing employment in various event related jobs abroad, including the Delhi Commonwealth games, South African Football, FIFA, Spain- Volvo Ocean race, and France. It is hoped, volunteer opportunities will be advertised on the ELE (Exeter Learning Environment), and in the past these have included: The 2012 London Olympics, Beach Break Live 2012, Exeter Festival of South West Food and Drink 2012, the Birmingham Torch Relay Event, the Leeds Torch Relay Event, the Cardiff Torch Relay Event, and the Glasgow Torch Relay Event. Through these opportunities, students are able to gain valuable practical experience of event management, team-working, and presentation skills.

Full module specification

Module title:Event Management
Module code:BEM3018
Module level:3
Academic year:2016/7
Module lecturers:
Module credit:15
ECTS value:

7.5

Pre-requisites:
Co-requisites:
Duration of module: Duration (weeks) - term 2:

11

Module aims

Events have become popular vehicles for economic development and urban regeneration but they also contribute to and reflect wider changes in society and culture.  The events ‘industry’ has become so large that it has prompted some to suggest that the field of events management should be a discipline in its own right.  This module has more modest intentions in so far as it aims to deepen the students’ understanding of the principles and practices of managing events as well as assessing their impacts on economy, society, culture and the environment.  The ‘events industry’ is major contributor to GDP in many countries.  As forms of economic activity events are marked by a number of distinctive management characteristics.  Events are short-term organisational phenomena, bounded in time and space that often feature regularly in the calendar.  Although temporary, they are run by highly trained professionals operating in complex business networks.  By the end of the module, you will be aware of the major concepts of event management as well as the issues surrounding the application of principles in practice.

ILO: Module-specific skills

  • 1. demonstrate in oral and written settings understanding of the different approaches to, and dimensions of organising and managing events in different settings
  • 2. understand and critique in writing the use of different methods, techniques and data for evaluating the various types of impact of events.
  • 3. articulate and communicate effectively in writing and oral presentations, the issues and tensions associated with translating the principles, theories and concepts of events into practice.

ILO: Discipline-specific skills

  • 4. relate in writing and verbally debates about (event) management to wider trends in economy, society and culture, including the changing role of (consumer) services and the creative industries within them
  • 5. be able to connect the practitioner and academic worlds vital to the business of event management in the presentation of theory, concept and evidence

ILO: Personal and key skills

  • 6. synthesize, present and summarize a range of data, evidence and arguments in writing for academic and practitioner audiences
  • 7. work autonomously alone and within a team to deliver a verbal presentation in terms of time management, working to deadlines, and utilising a variety of sources
  • 8. demonstrate appropriate and innovative use of ICT and IT

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
32118

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours22Lectures
11Tutorials
2Supervision for group work

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual student meeting2 hoursVerbal and written

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
50050

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual Essay502000 words1-4 & 6Written feedback
Presentation (group of 7- 8 students) 5015 Minutes Group Presentation and 5 minutes Q&A. Minuted document showing details of all meetings with a 500 word group-reflection.3,4,5, 6, 7,8Written feedback
0
0
0
0

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Critique & PresentationIndividual Essay (100%)1-8August

Syllabus plan

  • Introduction and the Events Industry
  • CSR and Impact Management
  • Stakeholder Management  
  • Project Management
  • Marketing, PR and Sponsorship
  • Health and Safety Management  
  • Project and Operations Management
  • Hospitality and Events Tourism
  • Creativity Management
  • Managing ‘The Bid’

Indicative learning resources - Basic reading

Events Management is a fast growing field and a number of textbooks are on the market.

  • Bladen, C. et al. (2012). Events Management: An Introduction. Oxon. UK Routledge.
  • Raj, R., Walters, P. and Rashid, T. (2013). Events Management: Principles and Practice. London. Sage Publications.
  • D.G. Conway (2009) The Event Manager’s Bible: The complete guide to planning and organising a voluntary or public event,’ revised and updated third edition Oxford UK How To Books Ltd
  • Foley, M; McGillivray, D; McPherson, G (2012) Event Policy – From Theory to Strategy. Abingdon, Oxon, Routledge
  • N. Ferdinand & P. Kitchin (2012) Events Management – An International Approach London UK, Sage Publications Ltd
  • Matthews, D. (2007) Special Event Production: The Resources. UK, Elsevier
  • D. Getz (2012) Events Studies – Theory, Research and Policy for Planned Events Oxon, UK Routledge
  • Smith, A. (2012) Events and Urban Regeneration Oxon, UK Routledge

Module has an active ELE page?

No

Indicative learning resources - Other resources

Journal Article Reading and Other Further Reading

This module is also designed to be informed by cutting-edge research literature.  On the following pages, you will find an extensive reading list to help you inform yourself as you direct your studies.  This is, though, just the tip of the iceberg, and there are plenty more studies out there in journals at our disposal other than the reading selected here.

You are not required to read everyitem on the list.  Instead, you should be selective and read those articles which will help you develop a full and deep knowledge of the topic.  In some cases, we provide alternative perspectives so that you can all get access to key thinkers.

  • Chhabra, D. et al (2003) ‘The significance of festivals to rural economies: estimating the economic impacts of Scottish Highland Games in North Carolina.’  Journal of Travel Research, 41:  421-27.
  • Connell, J. and Page, S.J.  (2005) ‘Evaluating the economic and spatial effects of an event:  the case of the World Medical and Health Games’,  Tourism Geographies: 63-85.
  • Daniels, M.J. et al (2004) ‘Estimating income effects of a sports tourism event.’  Annals of Tourism Research, 31(1):  180-199.
  • Deffner, A.M. and Labrianidis, L.  (2005) ‘Planning culture and time in a mega-event: Thessaloniki as the European City of Culture in 1997’, International Planning Studies, 10(3-4): 241-264.
  • Dwyer, L. et al (2005) ‘Estimating the impacts of special events on an economy’,  Journal of Travel Research, 43:  351-359.
  • Emery, P.  (2002) ‘Bidding to host a major sports event: the local organising committee perspective’,  International Journal of Public Sector Management, 15(4):  316-335.
  • Essex, S. and Chalkley, B.  (2004) ‘Mega-sporting events in urban and regional policy: a history of the Winter Olympics’,  Planning Perspectives, 19:  201-232.
  • Felsenstein, D. and Fleischer, A.  (2003) ‘Local festivals and tourism promotion: the role of public assistance and visitor expenditure.’  Journal of Travel Research, 41:  385-392.
  • Fredline, E. and Faulkner, B.  (2000) ‘Host community reactions: a cluster analysis’, Annals of Tourism Research, 27(3):  763-784.
  • Getz, D.  (2007)  Event Studies.  Theory, Research and Policy for Planned Events.  Oxford:  Butterworth-Heinemann.
  • Gibson, H. et al (2003) ‘Small-scale event sport tourism: fans as tourists.’  Tourism Management, 24:  181-190.
  • Gursoy, D. and Kendall, K.W.  (2006) ‘Hosting mega events: modeling locals’ support’,  Annals of Tourism Research, 35(3): 603-623.
  • Gursoy, D. et al (2004) ‘Perceived impacts of festivals and special events by organizers: an extension and validation’, Tourism Management, 25: 171-181.
  • Hiller, H.H.  (1998) ‘Assessing the impact of mega-events: a linkage model’,  Current Issues in Tourism, 1(1):  47-57
  • Jackson, J. et al (2005) ‘Innovations in measuring economic impacts of regional festivals: a do-it-yourself kit’,  Journal of Travel Research, 43: 360-367.
  • Jones, C.  (2001) ‘Mega-events and host-region impacts: determining the true worth of the 1999 Rugby World Cup.’  International Journal of Tourism Research, 3:  241-251.
  • Jones, C.  (2005) ‘Major events, networks and regional development’, Regional Studies, 39(2): 185-195.
  • Lee, C-K. and Taylor, T.  (2005) ‘Critical reflections on the economic impact assessment of a mega-event: the case of 2002 FIFA World Cup’,  Tourism Management, 26: 595-603.
  • Madden, J.R.  (2002) ‘The economic consequences of the Sydney Olympics:  the CREA/Arthur Andersen study.’  Current Issues in Tourism, 5(1):  7-21
  • McKercher, B. et al (2006) ‘Are short duration cultural festivals tourist attractions?’, Journal of Sustainable Tourism, 14(1):  55-66.
  • O’Brien, D.  (2006) ‘Event business leveraging:  the Sydney 2000 Olympic Games.’  Annals of Tourism Research, 33(1): 240-261.
  • Presbury, R. and Edwards, D.  (2005) ‘Incorporating sustainability in meetings and event management education’,  International Journal of Event Management Research, 1(1): 30-45.
  • Ralston, R. et al (2005) ‘The Third Force in events tourism:  volunteers at the XVII Commonwealth Games.’  Journal of Sustainable Tourism, 13(5):  504-519.
  • Small, K. et al (2005) ‘A flexible framework for evaluating the socio-cultural impacts of a (small) festival.’  International Journal of Event Management Research, 1(1): 66-77.
  • Smith, K.A.  (2007) ‘Distribution channels for events: supply and demand perspecitves’, Journal of Vacation Marketing, 13: 321-338.
  • Sofield, T.H.B. and Sivan, A.  (2003) ‘From cultural festival to international sport – the Hong Kong Dragon Boat Races’,  Journal of Sport Tourism, 8(1):  9-20.
  • Tyrell, T. and Johnston, R.J.  (2001) ‘A framework for assessing direct economic impacts of tourist events: distinguishing origins, destinations, and causes of expenditures.’  Journal of Travel Research, 40:  94-100.
  • Wood, E.  (2005) ‘Measuring the economic and social impacts of local authority events’, International Journal of Public Sector Management, 18(1): 37-53.
  • Yeoman, I. et al. (2004)  Festival and Events Management. An Interrnational Arts and Culture Perspective.  Oxford:  Butterworth-Heinemann.
  • Yu, Y. and Turco, D.M.  (2000) ‘Issues in tourism event economic impact studies: the case of the Albuquerque International Balloon Fiesta.’  Current Issues in Tourism, 3(2):  138-149

Origin date

01/01/2008

Last revision date

08/12/2015