Startup Entrepreneurship

Module description

This module is one of five modules included in the With Proficiency In (WPI) Entrepreneurship programme. 

Students will learn first-hand how business opportunities present themselves, how they are identified, and what action is needed to capitalise on them. The module’s core component is delivered online covering the latest in business model value creation through both case studies and the business model canvas. This is built on in a series of practically-orientated Tutorials. This will enable participants to develop an appreciation for the world of entrepreneurship.

This module is only available to second year students.

No pre-requisite or co-requisite modules are required to take this module. This module is suitable for non-specialist students and intended for interdisciplinary pathways.

Full module specification

Module title:Startup Entrepreneurship
Module code:BEM2032
Module level:2
Academic year:2020/1
Module lecturers:
  • Dr Erno Tornikoski - Convenor
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 1:


Module aims

The aim of the module is to introduce students to the multiple facets of entrepreneurship and engage them with contemporary cases.

The online lecture content is designed to provide context and business model cases. A series of practical Tutorials are aimed to engage students in mastering the business model and value proposition canvases and minimum viable product (MVP) creation. These Tutorials give students the chance to develop a venture proposition and will provide formative assessment for the module’s final assignment.

ILO: Module-specific skills

  • 1. test the viability, feasibility, and desirability of a business idea based on effectual principles;
  • 2. apply creative problem-solving to the challenge of sustainable value creation, delivery, and capture;
  • 3. apply effectual principles in order to create meaningful impact.

ILO: Discipline-specific skills

  • 4. demonstrate responsibility, self-efficacy and resourcefulness;
  • 5. compose a vision and mission for a business idea.

ILO: Personal and key skills

  • 6. develop a critical and creative approach to the creation of value adding and sustainable activities.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Online Delivery12Lectures
Scheduled Learning and Teaching16Workshops
Guided Independent Study40Preparing for workshops
Guided Independent Study82Out-of-class entrepreneurship practice exercises derived from lectures and preparation for formative and summative assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial discussions and exercisesIn class1-6Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual entrepreneurial slide deck 1003000 words / 30 slides equivalent1-6Written feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Individual entrepreneurial slide deck (100%)Individual entrepreneurial slide deck (3,000 words / 30 slides) 100%1-6August/September assessment period

Syllabus plan

The module will cover the following topics:

  • ‘Business Model’ and ‘Value Proposition’ Canvases
  • New venture value creation, delivering and capture
  • Minimum Viable Product (MVP)
  • Business model typology cases

Students will complete one individual assignment that assesses the skills and aptitude associated with startup entrepreneurship.

Our belief is that the practices you learn in this module will help you solve problems and address needs in your life no matter what career you embark on. Therefore, this class is encouraged for non-business students as well as experienced business students. This class does not assume that students have any prior business courses or experience.

Additional Information:


Global challenges and organisational approaches to tackle them will be demonstrated using a diverse set of contexts. 

External Engagement: 

Contribution by our Student Startup team, Grad Startup community, and Entrepreneur Fellows will allow students to meet and network with the innovation ecosystem.


By honing effectuation, students will have the ability to create value within an organisation, or through self-efficacy, create their own venture.


By understanding both the global challenges and the organisational and technological responses at our disposal students will be equipped to deploy venture creation that creates a positive impact.  

Indicative learning resources - Basic reading

Basic reading:

Osterwalder, A., Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley & Sons UoE Library:

Read, S., Sarasvaty, S., Dew, N. & Wiltbank. (2016) Effectual Entrepreneurship.  2nd Edition.  Routledge

Module has an active ELE page?


Origin date


Last revision date