International Tourism Management

Module description

Summary:

In this module you will be introduced to the key features of the relationship between tourism and international business. The module will identify elements of the business environment for international tourism businesses, and you will explore issues of strategic management and innovation in international contexts.

Additional Information:

Internationalisation

In this module, students look at how tourism is managed in different areas of the world using international examples as case studies.

Sustainability

Sustainability is a theme that runs throughout the module and discussed in terms of responsible tourism. There is also an entire session dedicated to sustainability.

External Engagement

The module attracts various guest speakers from industries such as, tour operations, visitor attractions and hospitality and catering.

Employability

Students develop their ability to put theory into practice, as well as their team-working and presentation skills.

Full module specification

Module title:International Tourism Management
Module code:BEM2017
Module level:2
Academic year:2016/7
Module lecturers:
  • Mrs Sarah Rose - Convenor
Module credit:15
ECTS value:

7.5

Pre-requisites:

None

Co-requisites:

None

Duration of module: Duration (weeks) - term 1:

11

Module aims

The aim of this module is to

  • introduce the key features of the relationship between tourism and international business
  • identify elements of the business environment for international tourism businesses
  • explore issues of strategic management and innovation in international contexts

ILO: Module-specific skills

  • 1. demonstrate an understanding of key theories and perspectives, and an awareness of how these theories compare and contrast
  • 2. use this knowledge effectively to make coherent arguments when answering questions

ILO: Discipline-specific skills

  • 3. demonstrate the ability to critically evaluate the concepts, theories and techniques
  • 4. develop effective arguments supporting their view

ILO: Personal and key skills

  • 5. demonstrate the ability to work effectively and be self-motivated
  • 6. work effectively in a group
  • 7. present an argument to their peer group
  • 8. provide formative peer review on course assignments
  • 9. demonstrate effective independent study (by reading and synthesising the additional reading material which will be evident in all forms of assessment

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
301200

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact Hours20Lectures
5Workshops/tutorials & Reading groups

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group Discussion 15 mins1-4Verbal
Mini presentations5 mins1-4, 6 & 7Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
10000

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual Essay502000 words1-5, 8&9Available in tutorial Q&A sessions and office hours. Written feedback
Individual Poster and accompanying report50Poster and 500 word report1-5, 8 & 9Available in tutorial Q&A sessions and office hours. Written feedback
0
0
0
0

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
EssayEssay 2000 words (50%)1-5, 8&9Aug/Sep
Poster and ReportPoster and 500 word Report (50%)1-5, 8&9Aug/Sep

Syllabus plan

Includes:

  • Framing International Business Management and Tourism
  • Global Natures and Externalities
  • Internationalisation
  • Innovation
  • Global Aviation Management
  • Corporate Social Responsibility

Indicative learning resources - Basic reading

  • Coles, T. and Hall, M. (2008) International Business and Tourism: Global Issues, Contemporary
  • Interactions, (Routledge, London)
  • Hall, M. and Williams, A. (2008) Tourism and Innovation (Routledge, London)
  • Articles in: Annals of Tourism Research; Current Issues in Tourism; International Business Review;
  • Journal of International Business; Journal of International Business Studies; Tourism Management;
  • Tourism Economics; Tourist Studies; International Journal of Tourism Research.

Module has an active ELE page?

Yes

Origin date

01/03/2014

Last revision date

27/08/2015