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Module

Marketing and Society

Module description

Summary:

The module aims to build on your current knowledge of marketing and provide you with a broad perspective on the role of marketing in society. You will be encouraged to analyse and reflect on your own behaviour, decision-making and consumption. Through examining current trends including globalisation, consumption patterns, sustainability, social responsibility, ethics and social choices, you will develop your appreciation of marketing and business practice in the world today.

Additional Information:

Internationalisation
This module looks at the influence of marketing on society and globalisation, considering them from both positive and negative perspectives.

Sustainability
Sustainability topics such as, characteristics of the green consumer, green marketing and sustainability, environmentalism and consumption, and the stages involved in the development of programmes fostering sustainable behaviour are covered in this module.

All of the resources for this module are available on the ELE (Exeter Learning Environment).

External Engagement
Previous guest lectures, from within the university, have explored topics such as McDonaldization and the social economic developments leading to it.

Employability

Students are equipped with core marketing knowledge and also insights into consumer behaviour and models for consumer decision-making.  Other practical themes that may be useful for the workplace are: website evaluation; influencer marketing; marketing ethics and green marketing.

Full module specification

Module title:Marketing and Society
Module code:BEM1015
Module level:1
Academic year:2022/3
Module lecturers:
  • Dr Steven Boyne - Convenor
Module credit:15
ECTS value:

7.5

Pre-requisites:

BEM1019

Co-requisites:

None

Duration of module: Duration (weeks) - term 2:

11

Module aims

To provide a broad perspective on the role of marketing in society.

 

To encourage students to analyse and reflect on their own consumer behaviour, decision-making and consumption.

 

 

To appreciate the role of marketing and business practice in the world today through examination of current trends including consumption patterns, sustainability, social responsibility, ethics and social choices.

To provide a broad perspective on the role of marketing in society.

 

To encourage students to analyse and reflect on their own consumer behaviour, decision-making and consumption.

 

To appreciate the role of marketing and business practice in the world today through examination of current trends including consumption patterns, sustainability, social responsibility, ethics and social choices.

 

ILO: Module-specific skills

  • 1. understand marketing practice in relation to broader contemporary social trends;
  • 2. demonstrate knowledge of how society is affected by marketing and how marketing is affected.

ILO: Discipline-specific skills

  • 3. identify, analyse, synthesise and present current social trends by using different theoretical lenses in exploring the role of marketing in society;
  • 4. critically evaluate the models, theories and concepts commonly used in exploring marketing practice.

ILO: Personal and key skills

  • 5. demonstrate personal reflection skills;
  • 6. exhibit critical thinking and problem-solving skills;
  • 7. demonstrate improved written skills;
  • 8. show improved independent research skills;
  • 9. demonstrate understanding of the social financial and environmental factors that can impact on consumption sustainability and appreciate ethical dimensions in consumer decision making.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
251250

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching Activity25Lectures (20hrs) Tutorials (5 hrs)
Guided Independent Study22Revision for MCQ
Guided Independent Study43Reading and Research
Guided independent study43Essay Writing
Guided independent study17Online Learning Journal

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Discussions during tutorialsRound table discussions1, 2, 3, 4, 5, 6, 8Verbal feedback
Weekly Learning ActivitiesMaintaining an online learning journal through responses to weekly learning activities related to the lecture topic1, 2, 3, 5, 7Structured discussions on the weekly learning activities during seminar sessions

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
70300

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
In-Class Online MCQ3040 minutes1-4, 6System-generated grade plus class-wide feedback via ELE/email
Reflective Essay (individual)702,000 words1-9Grademark/Turnitin rubric plus tutor’s comments
0
0
0
0

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
In-Class Online MCQ (30%)In-class online MCQ (40 minutes, 30%)1-4, 6Deferrals will take place as soon as possible within the same term; Referrals** and any further deferrals will take place in the August/September Reassessment Period
Reflective Essay (individual) (70%)Reflective Essay (individual) (2000 words, 70%)1-9August/September Reassessment Period

Syllabus plan

  • Principles of marketing
  • Social Marketing
  • Green marketing and sustainability
  • Marketing ethics
  • Food Waste
  • The sharing economy
  • Social media marketing
  • McDonaldization
  • Tourism and destination marketing

Indicative learning resources - Basic reading

Theory and practice

  • Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172, 1848-1866. doi: https://doi.org/10.1016/j.jclepro.2017.12.002
  • Jeuring, J. H. G., & Haartsen, T. (2017). Destination branding by residents: The role of perceived responsibility in positive and negative word-of-mouth. Tourism Planning & Development, 14(2), 240-259. https://doi.org/10.1080/21568316.2016.1214171
  • Steger, M. B. (2020). What is globalization? (5 ed.). Oxford University Press. https://doi.org/https://encore.exeter.ac.uk/iii/encore/record/C__Rb4290072
  • Wilkie, W. L., & Moore, E. S. (2003). Scholarly research in marketing: Exploring the "4 eras" of thought development. Journal of Public Policy & Marketing, 22(2), 116-146. doi: https://doi.org/10.1509/jppm.22.2.116.17639

 

Journal keeping and reflective writing

Module has an active ELE page?

Yes

Indicative learning resources - Web based and electronic resources

ELE – https://vle.exeter.ac.uk/

Origin date

01/03/2014

Last revision date

28/04/2021