Business and Tourism
Tourism is often described as the world's largest industry. The aim of this module is to explore how tourism is distinctively organised and managed as an economic activity. The module introduces you to the quite different nature of the ‘product’ and commodification in tourism (as opposed to other sectors encountered in management studies); that is, tourism experiences are unique in terms of their perishable, time-specific, and place-dependent nature. The different types of organisations involved in the delivery of tourism experiences and their roles are discussed, followed by an introductory discussion of major business functions as they specifically relate to, and are used by, tourism businesses.
This module covers subjects like culture, authenticity, and issues related to tourism, which are all relevant across countries. Also, students examine how tourism is managed in different parts of the world through various international case studies.
Sustainability is a theme that runs throughout the module and discussed in terms of responsible tourism.
All of the resources for this module are available on the ELE (Exeter Learning Environment).
Academics and research students within the university share their expertise in guest lectures.
Students develop their team-working and presentation skills, as well as their ability to put theory into practice.
Full module specification
|Module title:||Business and Tourism|
|Duration of module:||
Duration (weeks) - term 2: |
This module aims to give students a clear overview of the tourism industry through the investigation of product, service and experience. The module aims to enable students to engage with some of the key concepts and tools used by tourism businesses and evaluate their importance.
ILO: Module-specific skills
- 1. understand the nature of the tourism 'product' and 'production process' (PrILO A1-A7);
- 2. describe in detail the main types of business that are involved in the assembly of products and the roles they play (PrILO A5);
- 3. clearly explain the external environment in which tourism business operate and the range of factors that influence tourism production (PrILOA1-A3, A5-A7);
- 4. appreciate how mainstream concepts from management are used and adapted by tourism businesses (PrILO A2-A4, A7; B1-B2).
ILO: Discipline-specific skills
- 5. communicate module specific knowledge using a variety of media (PrILO B3)
- 6. use electronic library resources and search engines to research module specific knowledge (PrILO B4)
ILO: Personal and key skills
- 7. listen effectively (PrILO C1)
- 8. effectively self-manage their time and planning activities (PrILO C4)
- 9. use reflective techniques as part of adaptive learning strategies (PrILO C4)
- 10. work effectively in teams (PrILO C2)
- 11. n.b. * PrILO refers to how the module maps against / contributes to Programme ILOs
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Group discussion||10 mins||1-10||Verbal feedback|
|Mini presentations||5 mins||1-10||Verbal feedback|
|Mock assessment||1 hour in class||1-10||Verbal and written feedback|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|MCQs||50||1 x 50 questions||1-9||Written and verbal feedback|
|Group project (in pairs)||50||1000 words||1-10||Written and verbal feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|MCQ||MCQ Test (50%) 1 x 50 questions||1-9||August Reassessment Period|
|Group project||Individual project (50%) 1000 words||1-10||August Reassessment Period|
• The Organization of Tourism Production
• The Tourist Experience
• Sustainable Tourism Development
• Business Functions
Indicative learning resources - Basic reading
Beech, J. & Chadwick, C. (2005) The Business of Tourism Management. London: Prentice Hall.
Cooper, C. et al (2005) Tourism. Principles and Practices. Harlow: Pearson.
Holloway, C. (2009) The Business of Tourism. London: Prentice Hall.
Page, S.J. (2006) Tourism Management. Oxford: Butterworth-Heinemann.
Pender, L. and Sharpley, R. (2005) (eds.) The Management of Tourism. London: Sage.
Sharpley, R. (2006) Travel and Tourism. London: Sage.
Module has an active ELE page?
Last revision date