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Department of Management

Mr David Fryer

Mr David Fryer

Lecturer Degree Apprenticeships




David started lecturing in HE 2015 and has focused on the degree apprenticeship programmes since 2018 having lectured on the Senior Leader, Chartered Managers and Digital and Technology Solutions professional degree programmes. David continues this work at the University of Exeter business school to include the project management degree programme starting in September 2023. In the past he has supervised final year projects for both undergraduate and post graduate learners on the degree programmes and coached learners for end point assessment.

David has developed modules for the Senior Leader, Chartered Managers and Digital and Technology Solutions professional degree programmes including strategy, operations management and project management.

Before joining academia, David was a managing director, consultant and senior manager with 25 years of experience in the IT Industry. He managed, coached and mentored, and built technically diverse teams for technical support, consultancy practices and technical project teams.

  • David joined the University of Exeter Business School in 2023 and works as a Lecturer in Professional Practice on the Degree Apprenticeships for the Level 7 Data Scientist and Senior Leader programmes.   
  • David lecturers on the Project Management Degree Apprenticeship programme


MBA (Open)

BSc Open (Open)

Postgrad Diploma Coaching and Mentoring Practice (Oxford Brookes)

CMI Level 7 Cert in Leading Coaching and Mentoring

Postgrad Diploma Professional Management (Open)

Professional Certificate in Accounting (Open)

APM Agile Project management practitioner

Level 3 Award in Undertaking End Point Assessment

Level 3 Award in Understanding the Principles and Practices of Assessment


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Research interests

  • Operational and Organizational Strategy
  • Project Management
  • Andragogy and Work Based Learning
  • Coaching and Mentoring Theory and Practice
  • Psychology of Learning
  • Eastern and Western Philosophy
  • Religious and Spiritual Practices

Employing coaching methods and andragogical practices in teaching on work-based degree programmes.  Exploring the impact on achievement in work-based degree programmes of the expectations, labels and pressures that learners put on themselves. 

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External Engagement and Impact

Awards and Honours

  • Coach and Mentor for the CMI
  • Fellow of the HEA
  • Fellow of the CMI
  • Fellow of the Institute of Enterprise and Entrepreneurs
  • Member of the Association of Project Management

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Exploring work-based learning, the links to personal and professional development and the apprentices becoming life-long learners.

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