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Department of Management

Dr Cliff Li

Dr Cliff Li

Senior Lecturer in Entrepreneurship, Director of Education of Innovation, Technology, and Entrepreneurship


 Streatham Court 0.54


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK


Cliff is a Senior Lecturer in Entrepreneurship within the Innovation, Technology, and Entrepreneurship (ITE) sub-department of the Department of Management where he also serves as the Director of Education (DoE) for ITE. Prior to that, he was a Lecturer in Enterprise and Entrepreneurship at Coventry University, where he was a Module Leader, Dissertation Supervisor, Course Director, and Deputy Programme Director, ASPiRE Fellow, Faculty Leadership Development Programme Fellow, and SimVenture Evolution Superuser.

As an Advance HE Fellow (FHEA), Cliff is currently involved in teaching and other scholarly activities at the Business School. His research spans across several interdisciplinary areas such as responsible innovation in a Chinese context, entrepreneurial resilience in times of crisis, and gamification in entrepreneurship education.

Cliff obtained his PhD and MSc degrees at the Business School (2011-2019). Since 2014, he has been involved in a wide range of teaching, research, and widening participation activities.


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Research interests

  • Responsible Innovation  
  • Entrepreneurial Resilience
  • Entrepreneurship Education

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Journal articles

Dewitt S, Jafari-Sadeghi V, Sukumar A, Aruvanahalli Nagaraju R, Sadraei R, Li F (2023). Family dynamics and relationships in female entrepreneurship: an exploratory study. Journal of Family Business Management, 13(3), 626-644. Abstract.
Li F, Owen R, Shaw G (2023). Framings of innovation, responsibility, and responsible innovation in China: insights from a case study undertaken with Chinese businesses. Journal of Responsible Innovation, 10(1).
Xu Z, Sukumar A, Sadeghi VJ, Li F, Tomlins R (2021). Local-global design: entrepreneurial ecosystem approach for digital gaming industry. International Journal of Technology Transfer and Commercialisation, 18(4), 418-418.
Xu S, Xu Z, Li F, Sukumar A (2021). Redefining peer learning: Role of student entrepreneurs in teaching entrepreneurship in the UK higher education context. Industry and Higher Education, 35(4), 306-311. Abstract.
Li F, Owen RJ, Simakova E (2015). Framing responsible innovation in synthetic biology: the need for a critical discourse analysis approach. Journal of Responsible Innovation, 2(1), 104-108. Abstract.

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External Engagement and Impact

Awards and Honours

  • Certificate of Merit at the 6th Innovation & Entrepreneurship Teaching Excellence Awards as part of the 15th European Conference on Innovation and Entrepreneurship (2020)
  • Won a £1000 research grant for PhD fieldwork by Santander Universities UK
  • Awarded fully funded PhD studentship by University of Exeter Business School

External positions

Member of the Entreprenurship SIG Committee of the British Academy of Managment., 

Link to website - here

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My teaching interests lie in entrepreneurship underpinned by experiential learning which advocates activity-based, interactive, and flipped classroom teaching style. This entails several key foci:

  • Entrepreneurial mindset and skillsets
  • Personal entrepreneurial development
  • Decision making in simulated business environment



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