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Department of Management

 F. Zahra Rebai

F. Zahra Rebai

Lecturer _ Business Strategy & Marketing

 Streatham Court 


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK


F. Zahra Rebai is a lecturer in the department of management at the University of Exeter Business School. Prior to joining the UoE, she worked at Birkbeck, University of London, Kingston University, and Newcastle University, where she taught consumer behaviour, international business, and marketing modules at both undergraduate and postgraduate level.

She is currently completing a PhD at Newcastle University Business School. Her research focuses on responsible technology consumption and how modern consumers are taking control of their digital health and wellbeing. She is predominantly a qualitative researcher with a focus on netnography but has experience using big data tools to scrape and analyse large datasets.


BA (Hons), Masters (by research), PGDip

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Research interests

  • Responsible technology consumption
  • Digital ethnography/ Netnography
  • Marketing Communications
  • Wellness tourism
  • Digital acceleration and using smart technology to deliver a positive impact. 

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My teaching philosophy is shaped within the framework of the university’s mission. I see education as an instrument of social change which can be harnessed to create “a sustainable, healthy and socially just future”.

My approach is student centred. I focus on the collaborative nature of learning and try to act as a convener rather than driving the class through a lecture style format. I encourage questioning, sense-making, diversity and use a variety of activities that stimulate active processing. I implement research-based practices in my teaching combining my knowledge about the subject, research findings and current outputs from other researchers.

Modules 2022/23

BEMM250 – Dissertation in Marketing (MSc)

BEM2044 Consumer and Market Analysis

Modules 2023/24

BEM2025 - Marketing Communications: Strategies & Applications

BEMM164 - Consumption, Markets and Culture



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