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Department of Management

Dr Jonathan Bird

Dr Jonathan Bird

Postdoctoral Research Fellow


 Streatham Court 


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK


I am a Postdoctoral Research Fellow in the Business School, having joined the University of Exeter in 2019. I am interested in the scientific application of immersive technology (e.g., virtual reality, augmented reality). This work spans several contexts, such as health and exercise, sport, and cultural heritage. I am particularly interested in the cognitive (e.g., visual attention), affective (e.g., emotion, mood), and behavioural (e.g., adherence) responses of such technology use.

I have a strong interest in applied sport psychology, and I am accredited as a Sport and Exercise Scientist with the British Association of Sport and Exercise Sciences. I am also a chartered member of the UK’s Science Council and have worked as a consultant with athletes from a wide variety of sports.

Part of Initiative in the Digital Economy at Exeter (INDEX)


  • PhD Sport, Health and Exercise Sciences, Brunel University London
  • MSc Applied Sport and Exercise Sciences, University of Gloucestershire
  • BSc (Hons) Sport and Exercise Sciences, University of Gloucestershire
  • BASES Accredited Sport and Exercise Scientist (Psychology)
  • Chartered Scientist (CSci)


I completed my PhD in Sport, Health and Exercise Sciences at Brunel University London in 2019. Working under the guidance of Professor Costas Karageorghis, my programme of research entailed an examination of immersive technology (e.g., virtual reality) within health and exercise contexts.


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Research interests

  • Exercise Psychology
  • Physical Activity and Health
  • Affective Responses
  • User Experiences
  • Immersive Technology 

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Journal articles

Bird JM, Karageorghis CI, Jones L, Harris DJ, Alharbi M, Vine SJ (2024). Beyond Rubik: the Embodiment-Presence-Interactivity Cube Applied to Exercise. Psychol Sport Exerc Abstract.  Author URL.
Todd J, Plans D, Lee MC, Bird JM, Morelli D, Cunningham A, Ponzo S, Murphy J, Bird G, Aspell JE, et al (2024). Heightened interoception in adults with fibromyalgia. Biological Psychology, 186, 108761-108761.
Wang Y, Bird J, Guo L (2023). Dynamic mechanisms of exercise to improve body satisfaction: Perceived or actual fat loss?. International Journal of Psychology, 59(1), 121-131. Abstract.
Bird JM, Smart PA, Harris DJ, Phillips LA, Giannachi G, Vine SJ (2022). A Magic Leap in Tourism: Intended and Realized Experience of Head-Mounted Augmented Reality in a Museum Context. Journal of Travel Research
Discombe RM, Bird JM, Kelly A, Blake RL, Harris DJ, Vine SJ (2022). Effects of traditional and immersive video on anticipation in cricket: a temporal occlusion study. Psychology of Sport and Exercise, 58, 102088-102088.
Mullin EM, Hutchinson JC, Mellano KT, Bird JM, Karageorghis CI (2022). Impact of COVID-19 restrictions on mental health and physical activity among LGBQAP and heterosexual adults. Journal of Gay and Lesbian Mental Health, 26(3), 289-306. Abstract.
Guérin SMR, Delevoye-Turrell YN, Bird J, Karageorghis CI (2021). #RestezChezVous : Importance des Habitudes Sportives et de l’Environnement de Vie pour Prévenir les Inégalités de Mal-être et de Sédentarité Pendant le Confinement COVID–19. Canadian Psychology/Psychologie canadienne
Karageorghis CI, Bird JM, Hutchinson JC, Hamer M, Delevoye-Turrell YN, Guérin SMR, Mullin EM, Mellano KT, Parsons-Smith RL, Terry VR, et al (2021). Physical activity and mental well-being under COVID-19 lockdown: a cross-sectional multination study. BMC Public Health, 21(1).
Bird JM, Karageorghis CI, Hamer M (2021). Relationships among behavioural regulations, physical activity, and mental health pre- and during COVID–19 UK lockdown. Psychology of Sport and Exercise, 55, 101945-101945.
Harris DJ, Bird JM, Smart PA, Wilson MR, Vine SJ (2020). A Framework for the Testing and Validation of Simulated Environments in Experimentation and Training. Frontiers in Psychology, 11
Bird JM, Karageorghis CI (2020). A Grounded Theory of Music-Video Use in an Exercise Facility. Research Quarterly for Exercise and Sport, 91(3), 445-459.
Bird JM, Karageorghis CI, Baker SJ, Brookes DA, Nowicky AV (2020). Ready Exerciser One: Effects of music and virtual reality on cycle ergometer exercise. British Journal of Health Psychology, 26(1), 15-32.
Bird JM (2020). The use of virtual reality head-mounted displays within applied sport psychology. Journal of Sport Psychology in Action, 11(2), 115-128. Abstract.
Bird JM, Karageorghis CI, Baker SJ, Brookes DA (2019). Effects of music, video, and 360- degree video on cycle ergometer exercise at the ventilatory threshold (vol 29, pg 1161, 2019). SCANDINAVIAN JOURNAL OF MEDICINE & SCIENCE IN SPORTS, 29(10), 1655-1655.  Author URL.
Bird JM, Karageorghis CI, Baker SJ, Brookes DA (2019). Effects of music, video, and 360‐degree video on cycle ergometer exercise at the ventilatory threshold. Scandinavian Journal of Medicine & Science in Sports, 29(8), 1161-1173. Abstract.
Karageorghis CI, Bigliassi M, Tayara K, Priest D-L, Bird JM (2018). A grounded theory of music use in the psychological preparation of academy soccer players. Sport, Exercise, and Performance Psychology, 7(2), 109-127.
Bigliassi M, Silva VB, Karageorghis CI, Bird JM, Santos PC, Altimari LR (2016). Brain mechanisms that underlie the effects of motivational audiovisual stimuli on psychophysiological responses during exercise. Physiology & Behavior, 158, 128-136.
Bird JM, Hall J, Arnold R, Karageorghis CI, Hussein A (2016). Effects of music and music-video on core affect during exercise at the lactate threshold. Psychology of Music, 44(6), 1471-1487. Abstract.


Karageorghis CI, Ekkekakis P, Bird JM, Bigliassi M (2017). Music in the exercise and sport domain: Conceptual approaches and underlying mechanisms. In  (Ed) The Routledge Companion to Embodied Music Interaction, 284-293.
Karageorghis C, Bird J (2016). Under Pressure: Music-related interventions in high-performance domains. In  (Ed) Art in Motion III Performing Under Pressure, Peter Lang.

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