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Department of Management

Dr Ashley Luckman

Dr Ashley Luckman

Lecturer in Behavioural Science


 Streatham Court 1.65


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK


Ashley Luckman is a Lecturer in Behavioural Science at the University of Exeter Business School. He completed his PhD in Cognitive Psychology at the University of New South Wales, Australia in 2016. Following this he worked at the Centre for Economic Psychology of the University of Basel, and the Behavioural Science Group of Warwick Business School. He joined the management department at Exeter in 2021.

His research focuses on how people make decisions including the development of models of choice. He is particularly interested in decision involving risks or time delays, and multi-alternative decision-making.


B.Psych (Hons) University of Sydney, PhD University of New South Wales

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Research interests

  • Risky Choice  
  • Inter-temporal Choice
  • Multi-alternative choice and context effects
  • Models of choice.
  • Process tracing

My research focuses on how people make decisions including the development of models of choice. I am particularly interested in understanding the cognitive processes by which people make their decisions.

Current interests include decisions involving risks and/or time delays, and multi-alternative decision-making (i.e. decisions between many different options, such as consumer products).

Research projects

A current interest is exploring the processes underlying consumer context effects, such as the attraction effect. In this project we use reason listing procedures and mouse-tracking to measure both high- and low-level processes.

I also have several ongoing projects exploring how people make decisions that involve risks. For instance, three current interests are:  1) preference reversals, i.e. how risk preferences vary depending on the way in which they are elicited; 2) the impacts of feedback on risk-preferences; and 3) how uncertainty in the timing of events impacts preferences.

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Journal articles

Olschewski S, Luckman A, Mason A, Ludvig EA, Konstantinidis E (In Press). The future of decisions from experience : connecting real-world decision problems to cognitive processes. Perspectives on Psychological Science Abstract.
Mullett TL, Poon N, Luckman A, Isoni A (2023). A query theory account of the attraction effect. Cognition, 238, 105495-105495.
Ballard T, Luckman A, Konstantinidis E (2023). A systematic investigation into the reliability of inter-temporal choice model parameters. Psychon Bull Rev, 30(4), 1294-1322. Abstract.  Author URL.
Luckman A, Zeitoun H, Isoni A, Loomes G, Vlaev I, Powdthavee N, Read D (2021). Risk compensation during COVID-19: the impact of face mask usage on social distancing. J Exp Psychol Appl, 27(4), 722-738. Abstract.  Author URL.
Luckman A, Donkin C, Newell BR (2020). An evaluation and comparison of models of risky intertemporal choice. Psychol Rev, 127(6), 1097-1138. Abstract.  Author URL.
Luckman A, Donkin C, Newell BR (2017). Can a single model account for both risky choices and inter-temporal choices? Testing the assumptions underlying models of risky inter-temporal choice. Psychonomic Bulletin & Review, 25(2), 785-792.
Luckman A, Donkin C, Newell BR (2017). People Wait Longer when the Alternative is Risky: the Relation Between Preferences in Risky and Inter-temporal Choice. Journal of Behavioral Decision Making, 30(5), 1078-1092. Abstract.

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My current teaching focuses on research methods and quantitative statistics. These modules focus on teaching students the skills they need to both understand the research of others and conduct research of their own, from generating a research question through to interpreting and reporting their results.



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