Marketing and Sales (CE Deep Dive)

Increase Value with Circular Economy-Driven Marketing and Sales

How can a circular economy approach give your marketing and sales a competitive edge? How do you position and promote circular products that create value for people, profit, and planet? This fast-paced, four-week deep dive has been designed for marketing and sales professionals looking to adopt and showcase innovative circular approaches. Through interactive content, expert case studies, and a global community of learners, you’ll explore the evolving role of your function; from identifying opportunities to driving efficiency and achieving measurable results. 

Each week is structured around a key phase of a strategic marketing and sales plan, reimagined through a circular economy lens. We will take you on a journey to identify circular opportunities, mapping the linear and circular customer journey to uncover insights and unmet needs. You’ll learn how your business can benefit from a circular advantage - reframing traditional marketing and sales strategies to support circular innovation and storytelling. We’ll also guide you through putting a circular strategy into practice and coordinating an integrated marketing mix, all while measuring and scaling impact through data, KPIs and customer engagement to track and refine circular performance. 

This course has been designed for professionals ready to turn circular thinking into strategic action – it will be valuable for marketing and sales managers and mid-senior level professionals working in a marketing or sales role. This four-week course will provide you with tools and practical frameworks, insights from pioneering brands leading the transition to circular business models, a tangible plan to apply in your role and the confidence to lead the shift. Learn from and with your peers as you apply circular thinking to your brand, market, and industry.

This course is suited to:

Circular Economy Deep Dive: Marketing and Sales is a 4-week programme designed for mid and senior level marketing and sales professionals, business development strategists and other strategic decision makers who want to lead the way in circular economy practices. Whether you're just starting or looking to deepen your expertise, this programme will equip you with the skills to transform your marketing and sales strategies for enhanced circular value creation.

What will I learn?

• 4-week online format, designed for maximum flexibility.
• Collaborative and peer-driven learning, featuring live webinars, team challenges, and expert-led sessions.
• Access to industry leaders, with live sessions and hands-on support from our handpicked experts.
• Comprehensive support throughout your journey, from registration to completion and beyond.
• 6-8 hours of learning and engagement per week, with 1 live webinar, 1 expert tutor meeting and the rest a combination of self paced learning and weekly team challenges
• University of Exeter certificate of completion awarded at the end.

Faculty staff

The programme is taught by world experts in Circular Economy.

Benefits

While we can’t solve every challenge you face, this course will empower you to:

• Identify and seize circular economy opportunities through leveraging the sales process, marketing planning, and adapting your marketing mix to drive value creation within your business. 
• Access tools and strategies to implement circular marketing and sales, with a clear understanding of what works - and what doesn’t. 
• Manage complexity and trade-offs while building internal and external support to maintain progress. 
• Learn from successful real-world examples across industries and roles, gaining actionable insights into circular economy strategies. 
• Join a global network of marketing, sales and wider business professionals working to drive systems change. 
• Engage in dynamic peer-to-peer learning through team challenges and discussion forums, sharing experiences and building solutions together. 
• Take away essential resources, including readers, case studies, and evidence to support your business case for change. 
• Enhance your leadership skills to become a key driver of circular economy transformation within your organisation. 

Start dates

Cohort 1: 13 October – 16 November 2025

Costs

Standard price: £1500

If you are part of the Ellen MacArthur Foundation network, please get in touch with your primary contact for registration options.

Register your interest

You can register interest by completing this short form.

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Take the next step in your circular economy journey and be part of the global shift toward sustainable, circular supply chains. Don’t miss out on this opportunity to advance your career and create real change.

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