“Prior to my placement I didn’t know what the daily activities of the marketing team consisted of. Now I have been exposed to several industries and different branches of marketing, I have a broader view of what roles are available and what I can apply for according to my skillset.”
Marie Ebert, Russell Publishing/MLex
BA Management with Marketing with Industrial Experience with Proficiency in German
Marie chose to undertake a year in industry to learn how a marketing team works from within, discovering what roles exist and building her confidence in applying for them once she graduated.
“I chose a degree with a focus on Marketing as I view it as a megaphone: letting the public and clients know who the company is, what it does and more importantly what it can do for them. I knew I wanted to understand how companies work from within, and the Industrial Experience programme offered at the University of Exeter Business School provides a perfect opportunity to do just that.
I undertook two placements during my year in industry. The first at Russell Publishing, a small B2B publishing company, and the second at MLex, part of Lexis Nexis RELX, a media organisation providing insight on antitrust and regulatory risk. I decided to change placements at the end of six months as I felt it wasn’t fulfilling enough and I wasn’t having the experience I knew I could have within a larger organisation. It completely changed my year, giving me the opportunity to develop myself in a way I could not have imagined possible and was a huge personal achievement.
In both companies I was a Marketing Assistant. In addition to being responsible for the social media platforms, my main activities consisted of building email campaigns, creating web content and surveys, as well as building comprehensive detailed reports and presentations. My greatest achievement was creating a video for our MLex CEO in under a week, to be presented to the mother company Lexis Nexis. I was under a lot of pressure and thankfully everything turned out great!
Prior to my placement I didn’t know what the daily activities of the marketing team consisted of. Now I have been exposed to several industries and different branches of marketing, I have a broader view of what roles are available and what I can apply for according to my skillset. I have discovered positions I had never heard of before, and will feel confident to apply for them when I am looking for a graduate role.
Aside from learning about how a company works, what marketing really is and its role in a business, I learnt about employee relations, the dos and don’ts in an office space and what “work-life” is really like. I had to balance my personal life and living in a new city with proving myself at work, this will be a valuable skill to have developed once I graduate.
The best thing about the placement has been getting to meet new people across different teams and industries, and discovering what it is like to live and work in the City of London. It’s reassuring because when I graduate I’ll know what awaits me and how to get around! The placement also opened my eyes to different possibilities that are out there, and I became more open-minded about people, their hobbies, passions, the way they work and how to interact with them.”