Dr Katerina Karanika
Lecturer in Marketing


Katerina Karanika is a Lecturer in Marketing at the University of Exeter Business School. She has a PhD in Marketing (Lancaster University). She studied Business Administration at University of Macedonia (Thessaloniki, Greece), followed by a MSc in Marketing Management at Aston University. She then worked as a qualitative marketing researcher in Synovate – Censydiam (International Consultant Marketing Research Company; Athens branch).

Her research interests are around consumer desires, distastes, consumer ambivalence, family, downward mobility, consumer coping and self-compassion. She is also interested in cultural aspects of identity and consumption. She has presented papers at a number of international conferences including the Consumer Culture Theory Conference (CCT), European Marketing Academy (EMAC) and European Advances in Consumer Research (EACR).

Administrative responsibilities

Programme Director of BA Management with Marketing

Nationality: Greek - British


PhD (Lancaster University), MSc Marketing Management (Aston University), BA Business Administration (University of Macedonia, Greece)

Contact details

Internal tel6260
Tel+44 (0) 1392 726260
AddressStreatham Court
University of Exeter
Rennes Drive

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