Dr Katerina Karanika
Lecturer in Marketing


Katerina Karanika is a Lecturer in Marketing at the University of Exeter Business School. She has a PhD in Marketing (Lancaster University). She studied Business Administration at University of Macedonia (Thessaloniki, Greece), followed by a MSc in Marketing Management at Aston University. She then worked as a qualitative marketing researcher in Synovate – Censydiam (International Consultant Marketing Research Company; Athens branch).

Her research interests are around consumers’ desires, distastes, identity projects and symbolic (anti-) consumption, as well as around cultural aspects of identity and consumption. She has presented papers at a number of international conferences including the Consumer Culture Theory Conference (CCT), European Marketing Academy (EMAC) and European Advances in Consumer Research (EACR).

Nationality: Greek - British


PhD (Lancaster University), MSc Marketing Management (Aston University), BA Business Administration (University of Macedonia, Greece)

Contact details

Internal tel6260
Tel+44 (0) 1392 726260
BuildingStreatham Court
AddressUniversity of Exeter Business School
Streatham Court
Streatham Campus
University of Exeter

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