Dr Katerina Karanika
Senior Lecturer in Marketing
Katerina Karanika is a Lecturer in Marketing at the University of Exeter Business School. She has a PhD in Marketing (Lancaster University). She studied Business Administration at University of Macedonia (Thessaloniki, Greece), followed by a MSc in Marketing Management at Aston University. She then worked as a qualitative marketing researcher in Synovate – Censydiam (International Consultant Marketing Research Company; Athens branch).
Her research interests are around consumer desires, distastes, consumer ambivalence, family, downward mobility, consumer coping and self-compassion. She is also interested in cultural aspects of identity and consumption. She has presented papers at a number of international conferences including the Consumer Culture Theory Conference (CCT), European Marketing Academy (EMAC) and European Advances in Consumer Research (EACR).
Programme Director of BA Management with Marketing
Nationality: Greek - British
PhD (Lancaster University), MSc Marketing Management (Aston University), BA Business Administration (University of Macedonia, Greece)
|Tel||+44 (0) 1392 726260|
University of Exeter