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Dr William Casely

Dr William Casely

Lecturer in Management


+44 (0) 1392 726669

Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

William Casely joined the Business School in 2012 on the ‘Practitioner Research Fellowship Scheme’; he is a lecturer in Business Management. Prior to joining, William gained 28 years’ experience working in the retail industry, 16 of them in Senior Management roles.

Trained at Harrods, he has worked with a mix of retail names across a mix of retail sectors. Career progression with Debenhams culminated in him managing their Oxford Street store, before he moved across town to Kingston as General Manager of Bentalls. As Chairman of Kingston Town Management Ltd he developed one of the earliest town centre management organisations in the country.  He returned to Knightsbridge appointed as the first General Manger of Harvey Nichols and during this tenure became a Group Director at the Oxford Retail Summer School, Keble College. Returning to his roots in the South West, William became Managing Director of the Otter Nurseries Retail Group. He completed his MBA at the University of Exeter in 2012 graduating with a Distinction. William’s research interest lies within the fields of Entrepreneurship, and more specifically, Corporate Entrepreneurship. He recently completed his PhD thesis titled, “An analysis of intelligent failure within corporate entrepreneurship.” 

Nationality: British

Administrative Responsibilities

  • Cohort Director Executive MBA


  • PhD in Management Studies
  • MBA
  • HEA Fellow

Research clusters