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Dr Sotiris Lalaounis

Dr Sotiris Lalaounis

Lecturer in Marketing and Design Management


+44 (0) 1392 722655

Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Dr Sotiris T Lalaounis is a Lecturer in Marketing and Design Management with the Department of Organisation Studies. He joined the University of Exeter Business School in October 2011.

Dr Lalaounis was previously a part-time Lecturer with the Centre for Creative Industries at Glasgow Caledonian University. Prior to returning to academia, he held account management positions in design consultancies, managing digital accounts for major clients including DELL (EMEA), Scottish & Southern Energy and the De Vere Group of hotels.

Dr Lalaounis holds a BA(Hons) in Marketing from Strathclyde Business School, University of Strathclyde, an MSc in Public Relations from the University of Stirling, an MSc in Design & Digital Media from the University of Edinburgh, and a PhD from the Centre for Creative Industries at Glasgow Caledonian University. His PhD thesis investigated business development issues in the creative industries, with a focus on design consultancies, and was sponsored by the UK’s Department of Trade and Industry through a Knowledge Transfer Partnership (KTP). He is a Fellow of the Higher Education Academy, and a member of the Chartered Institute of Marketing, the Design Management Institute, and the European Group for Organizational Studies.

Nationality: Greek


BA(Hons), MSc, MSc, PhD, PgCert, MCIM, FHEA

Research clusters

Research interests

  • Paradoxes and Ambidexterity.
  • Organisational Creativity and Innovation.
  • Design Management.
  • Creative Industries.

Dr Sotiris T Lalaounis is interested in the areas of organisational creativity, design management and the creative industries. He has a particular interest in design consultancy organisations, developed through his doctoral studies and his commercial experience. In his PhD thesis entitled: ‘An Investigation into Business Development Issues in the Creative Industries’, he explored the paradox between establishing internal organisational systems and maintaining creative autonomy, developed a framework for the evaluation of creative services in order to improve client relations, and explored the challenges associated with the merger of design consultancies.

Dr Lalaounis’s research explores, through the theoretical lens of paradoxes and ambidexterity, how organisations in the creative industries manage creativity and innovation. Additionally, he is interested in the relation of design management with marketing, and is currently working on an advanced textbook which explores the synergies between the two subjects, to be published in 2017 by Routledge. In the past, Dr Lalaounis has been a member of a multi-disciplinary team working on a research project funded by the Scottish Funding Council under its Innovation Voucher Scheme.

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Awards and Honours

Best Partnership Award Nomination, KTP Scotland Awards 2009 - Knowledge Transfer Partnership between the Centre for Creative Industries at Glasgow Caledonian University and the Curious Group Ltd.

External positions

CAM Diploma Senior Examiner, Chartered Institute of Marketing.

  • Brand Development and Management
  • Design Management
  • Experiential Marketing