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Professor Russell Belk

Professor Russell Belk

Honorary Visiting Professor of Marketing

Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Professor Belk is an Honorary Visiting Professor of Marketing at the University of Exeter Business School and Kraft Foods Canada Chair in Marketing in the Schulich School of Business, York University, Toronto, Canada. Before his post at York University, Professor Belk was N. Eldon Tanner Professor of Business Administration at the University of Utah, USA.

With many visiting posts and fellowships in academic institutions around the world in the past, Professor Belk is a distinguished international scholar in the area of consumer research. He has published over a hundred research papers in publications such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Business Research, Journal of Marketing Management and European Journal of Marketing, and numerous books and monographs. A ten-volume book entitled ‘Russell Belk, Sage Legends in Consumer Behavior’ is currently forthcoming by Sage Publications.

Nationality: American


BS, Ph.D. (Minnesota, USA)



Research interests

Professor Belk’s research interests involve the meanings of possessions, collecting, gift-giving, sharing, and materialism. His work often takes a cultural, visual, qualitative and interpretive approach. Professor Belk has demonstrated that understanding the meaning of possessions after they are acquired, as well as understanding how past and current cultures regard consumption and the relations created through possessions, can help us discover something more profound and practical than simply asking how we evaluate alternative marketplace offerings.  In a consumer society, what we desire, own and how we use things often represent our ideas about ourselves.