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Dr Marwa Tourky

Dr Marwa Tourky

Lecturer in Marketing

5972

+44 (0) 1392 725972

1.78
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Key publications | Publications by category | Publications by year

Publications by category


Journal articles

Harvey WS, Tourky M, Knight E, Kitchen P (In Press). Lens or Prism? How organisations sustain multiple and competing reputations. European Journal of Marketing Abstract.  Full text.
Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284. DOI.
Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. Abstract.

Chapters

Tourky ME (2014). Integrated Marketing Communications: a Contextual Approach. In Kitchen P, Uzunoglu E (Eds.) Integrated Communications in the Postmodern Era, Palgrave Macmillan.
Tourky ME (2012). The Importance and Relevance of Integrated Marketing Communications: a Global Perspective. In Okazaki S (Ed) Handbook of Research on International Advertising, Edward Elgar.

Publications by year


In Press

Harvey WS, Tourky M, Knight E, Kitchen P (In Press). Lens or Prism? How organisations sustain multiple and competing reputations. European Journal of Marketing Abstract.  Full text.

2014

Tourky ME (2014). Integrated Marketing Communications: a Contextual Approach. In Kitchen P, Uzunoglu E (Eds.) Integrated Communications in the Postmodern Era, Palgrave Macmillan.

2013

Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284. DOI.
Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. Abstract.

2012

Tourky ME (2012). The Importance and Relevance of Integrated Marketing Communications: a Global Perspective. In Okazaki S (Ed) Handbook of Research on International Advertising, Edward Elgar.