Loading content
Dr Marwa Tourky

Dr Marwa Tourky

Lecturer in Marketing

5972

+44 (0) 1392 725972

1.78
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Key publications | Publications by category | Publications by year

Publications by category


Journal articles

Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284.
Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. Abstract.

Chapters

Tourky ME (2014). Integrated Marketing Communications: a Contextual Approach. In Kitchen P, Uzunoglu E (Eds.) Integrated Communications in the Postmodern Era, Palgrave Macmillan.
Tourky ME (2012). The Importance and Relevance of Integrated Marketing Communications: a Global Perspective. In Okazaki S (Ed) Handbook of Research on International Advertising, Edward Elgar.

Publications by year


2014

Tourky ME (2014). Integrated Marketing Communications: a Contextual Approach. In Kitchen P, Uzunoglu E (Eds.) Integrated Communications in the Postmodern Era, Palgrave Macmillan.

2013

Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284.
Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. Abstract.

2012

Tourky ME (2012). The Importance and Relevance of Integrated Marketing Communications: a Global Perspective. In Okazaki S (Ed) Handbook of Research on International Advertising, Edward Elgar.