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Dr Marwa Tourky

Dr Marwa Tourky

Lecturer in Marketing

5972

+44 (0) 1392 725972

1.78
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Key publications | Publications by category | Publications by year

Publications by category


Journal articles

Harvey WS, Tourky M, Knight E, Kitchen P (2017). Lens or Prism? How organisations sustain multiple and competing reputations. European Journal of Marketing, 51(4), 821-844. Abstract.  Full text. DOI.
Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284. DOI.
Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. Abstract.

Chapters

Tourky ME (2014). Integrated Marketing Communications: a Contextual Approach. In Kitchen P, Uzunoglu E (Eds.) Integrated Communications in the Postmodern Era, Palgrave Macmillan.
Tourky ME (2012). The Importance and Relevance of Integrated Marketing Communications: a Global Perspective. In Okazaki S (Ed) Handbook of Research on International Advertising, Edward Elgar.

Publications by year


2017

Harvey WS, Tourky M, Knight E, Kitchen P (2017). Lens or Prism? How organisations sustain multiple and competing reputations. European Journal of Marketing, 51(4), 821-844. Abstract.  Full text. DOI.

2014

Tourky ME (2014). Integrated Marketing Communications: a Contextual Approach. In Kitchen P, Uzunoglu E (Eds.) Integrated Communications in the Postmodern Era, Palgrave Macmillan.

2013

Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284. DOI.
Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. Abstract.

2012

Tourky ME (2012). The Importance and Relevance of Integrated Marketing Communications: a Global Perspective. In Okazaki S (Ed) Handbook of Research on International Advertising, Edward Elgar.