Katerina Karanika is a Lecturer in Marketing at the University of Exeter Business School. She has a PhD in Marketing (Lancaster University). She studied Business Administration at University of Macedonia (Thessaloniki, Greece), followed by a MSc in Marketing Management at Aston University. She then worked as a qualitative marketing researcher in Synovate – Censydiam (International Consultant Marketing Research Company; Athens branch).
Her research interests are around consumer desires, distastes, consumer ambivalence, family, downward mobility, consumer coping and self-compassion. She is also interested in cultural aspects of identity and consumption. She has presented papers at a number of international conferences including the Consumer Culture Theory Conference (CCT), European Marketing Academy (EMAC) and European Advances in Consumer Research (EACR).
Nationality: Greek - British
Administrative responsibilities
- Programme Director of BA Management with Marketing
Qualifications
PhD (Lancaster University), MSc Marketing Management (Aston University), BA Business Administration (University of Macedonia, Greece)
Research interests
Katerina’s research interests lie in the field of consumer behaviour and more specifically the relationship between self-identity and consumption (avoidance). She is particularly interested in consumer desires and distastes, consumer ambivalence, consumers’ self-coherence issues, family, coping with downward mobility and cultural aspects of identity and consumption in order to gain insight into consumers’ identity projects and symbolic (anti-) consumption. She draws on key social science literature and methodologies from social psychology, psychology and sociology for her research.
Her doctoral research examined consumers’ desired and undesired selves and their interrelationships in consumers’ experiences with their important possessions, products and consumption activities. Her research also focused on the self-possession relationship over time and on the self-expressive and self-transformative character of consumers’ cherished possessions and products. Her more recent research examines the changing family forms, practices and living arrangements in economically turbulent times and their impact on consumption experiences and consumer ambivalence as well as consumers’ self-compassion in coping with downward mobility.
Research projects
Her current projects examine the relationship between self-identity, subjective well-being and consumption (avoidance).
Key publications | Publications by category | Publications by year
Key publications
Karanika K, Hogg MK (2016). Consumption through the ambivalent prism of intergenerational support.
European Journal of Marketing,
50(3/4), 575-601.
DOI.
Karanika K, Hogg MK (2015). Being kind to ourselves: Self-compassion, coping, and consumption.
Journal of Business Research Full text.
DOI.
Karanika K, Hogg MK (2013). Trajectories across the lifespan of possession-self relationships.
Journal of Business Research,
66(7), 910-916.
Full text.
DOI.
Karanika K, Hogg MK (2010). The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers' experiences.
Journal of Marketing Management,
26(11-12), 1091-1111.
Abstract:
The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers' experiences
Earlier work on identity, self, and consumption identified that desired and undesired selves play a significant role in the important global phenomenon of symbolic consumption, but neglected to investigate and conceptualise the interrelationship between desired and undesired selves and consumption. Phenomenological interviews with Greek women are used to elicit consumption experiences linked to positive and negative aspects of the self. The interrelationships between desired and undesired selves in consumption were characterised by two patterns (first, conflicting, and second, compatible desired and undesired selves) that could be linked to consumers' different strategies. Examining these strategies, we extend previous work on the strategies that consumers use to handle identity issues. Finally, we evaluate this theory building derived from the Greek empirical data within the context of US-generated theory about individuals' ways of dealing with self-coherence issues through symbolic consumption; we identify consumers' sense of baffled self and ambivalence in the emotions surrounding consumption. © 2010 Westburn Publishers Ltd.
Abstract.
Full text.
DOI.
Publications by category
Journal articles
Karanika K, Hogg MK (2016). Consumption through the ambivalent prism of intergenerational support.
European Journal of Marketing,
50(3/4), 575-601.
DOI.
Karanika K, Hogg MK (2015). Being kind to ourselves: Self-compassion, coping, and consumption.
Journal of Business Research Full text.
DOI.
Karanika K, Hogg MK (2013). Living (apart but) together with the extended family in economically challenging times: the case of Greek consumers' experiences. European Advances in Consumer Research, 10, 142-143.
Karanika K, Hogg MK (2013). Trajectories across the lifespan of possession-self relationships.
Journal of Business Research,
66(7), 910-916.
Full text.
DOI.
Karanika K, Hogg MK (2010). The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers' experiences.
Journal of Marketing Management,
26(11-12), 1091-1111.
Abstract:
The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers' experiences
Earlier work on identity, self, and consumption identified that desired and undesired selves play a significant role in the important global phenomenon of symbolic consumption, but neglected to investigate and conceptualise the interrelationship between desired and undesired selves and consumption. Phenomenological interviews with Greek women are used to elicit consumption experiences linked to positive and negative aspects of the self. The interrelationships between desired and undesired selves in consumption were characterised by two patterns (first, conflicting, and second, compatible desired and undesired selves) that could be linked to consumers' different strategies. Examining these strategies, we extend previous work on the strategies that consumers use to handle identity issues. Finally, we evaluate this theory building derived from the Greek empirical data within the context of US-generated theory about individuals' ways of dealing with self-coherence issues through symbolic consumption; we identify consumers' sense of baffled self and ambivalence in the emotions surrounding consumption. © 2010 Westburn Publishers Ltd.
Abstract.
Full text.
DOI.
Chapters
Karanika K (2013). Case study: Greek womens' desired and undesired selves, identity conflicts and consumption. In Solomon M, Bamossy G, Askegaard S, Hogg MK (Eds.) Consumer Behaviour: a European Perspective, FT Prentice Hall.
Karanika K, Hogg MK (2013). The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers’ experiences. In Piacentini MG, Cui CC (Eds.)
Multicultural Perspectives in Customer Behaviour, Routledge, 99-118.
Abstract:
The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers’ experiences
Abstract.
DOI.
Publications by year
2016
Karanika K, Hogg MK (2016). Consumption through the ambivalent prism of intergenerational support.
European Journal of Marketing,
50(3/4), 575-601.
DOI.
2015
Karanika K, Hogg MK (2015). Being kind to ourselves: Self-compassion, coping, and consumption.
Journal of Business Research Full text.
DOI.
2013
Karanika K (2013). Case study: Greek womens' desired and undesired selves, identity conflicts and consumption. In Solomon M, Bamossy G, Askegaard S, Hogg MK (Eds.) Consumer Behaviour: a European Perspective, FT Prentice Hall.
Karanika K, Hogg MK (2013). Living (apart but) together with the extended family in economically challenging times: the case of Greek consumers' experiences. European Advances in Consumer Research, 10, 142-143.
Karanika K, Hogg MK (2013). The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers’ experiences. In Piacentini MG, Cui CC (Eds.)
Multicultural Perspectives in Customer Behaviour, Routledge, 99-118.
Abstract:
The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers’ experiences
Abstract.
DOI.
Karanika K, Hogg MK (2013). Trajectories across the lifespan of possession-self relationships.
Journal of Business Research,
66(7), 910-916.
Full text.
DOI.
2010
Karanika K, Hogg MK (2010). The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers' experiences.
Journal of Marketing Management,
26(11-12), 1091-1111.
Abstract:
The interrelationship between desired and undesired selves and consumption: the case of Greek female consumers' experiences
Earlier work on identity, self, and consumption identified that desired and undesired selves play a significant role in the important global phenomenon of symbolic consumption, but neglected to investigate and conceptualise the interrelationship between desired and undesired selves and consumption. Phenomenological interviews with Greek women are used to elicit consumption experiences linked to positive and negative aspects of the self. The interrelationships between desired and undesired selves in consumption were characterised by two patterns (first, conflicting, and second, compatible desired and undesired selves) that could be linked to consumers' different strategies. Examining these strategies, we extend previous work on the strategies that consumers use to handle identity issues. Finally, we evaluate this theory building derived from the Greek empirical data within the context of US-generated theory about individuals' ways of dealing with self-coherence issues through symbolic consumption; we identify consumers' sense of baffled self and ambivalence in the emotions surrounding consumption. © 2010 Westburn Publishers Ltd.
Abstract.
Full text.
DOI.
