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Dr Joanne Connell

Dr Joanne Connell

Senior Lecturer in Tourism Management

2657

+44 (0) 1392 722657

0.58
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Dr Joanne Connell joined the University of Exeter Business School in 2011. Her previous posts include Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling, and Lecturer in Tourism at the University of Plymouth.

Her qualifications include a BSc (Hons) in Rural Resource Management and an MA in Tourism and Social Responsibility (Exeter). She was awarded a PhD in 2002 by the Department of Geographical Sciences, University of Plymouth for her research on gardens as a tourism and recreational resource, and in particular the implications for managing gardens as visitor attractions.

Dr Connell has extensive experience in tourism research, education, publishing and knowledge transfer. Notably, Dr Connell is the author of a range of acclaimed books and edited collections, notably the major international text book Tourism: A Modern Synthesis of which she is currently working on a 4th edition, and most recently, The Handbook of  Events (both with Stephen Page). She has co-edited a series of high level research works for both Routledge and Sage that provide a valuable synthesis and roadmap for how sub-disciplines in Tourism (Event Tourism, Sustainable Tourism and the wider generic area of Leisure) have evolved.

Many of the research and consultancy projects in which Dr Connell has been involved demonstrate both social and economic impact through the leveraging of policy advice to organisations seeking to address strategic issues. She has led and worked as part of small project teams with a number of external bodies in a knowledge transfer capacity: recent examples include VisitScotland, New Zealand Ministry of Economic Development and Stirling Council. Having advised and worked extensively with Loch Lomond and the Trossachs National Park Authority (Scotland’s first National Park Authority) during a secondment, she experienced first-hand how academic approaches contribute to the development of methodologies to solve complex research problems in innovative and robust ways, in addition to contributing to National Park sustainable planning processes. Other projects she has worked on include event impact evaluations, tourism business surveys, visitor surveys and organisational secondary data analysis to improve business performance.

Nationality: British

Qualifications

  • BSc (Hons) in Rural Resource Management
  • MA in Tourism and Social Responsibility - University of Exeter
  • PhD - Department of Geographical Sciences, University of Plymouth

Research

Research interests

  • Film-induced tourism activity
  • Holidays and the family
  • Sustainable tourism planning and application
  • Tourism events and attractions.

Dr Connell’s research interests focus around niche forms of tourism activity, such as film-induced tourism and tourism attractions, as well as what might be considered to be core tourism interests including sustainable tourism, transport and resource management issues.

Film-induced tourism activity
This is an area of research that investigates tourism activity primarily stimulated by viewing real-life locations in fictional settings through film or television programmes. The impact of film-induced tourism has been witnessed in many locations world-wide (for example the tourist-generating phenomena created by films like Lord of the Rings, Harry Potter and Braveheart) and a growing body of research seeks to measure and evaluate its effects. Dr Connell is recognised as a leading contributor to this research theme through her work on the implications of the children’s TV programme Balamory (BBC) for the filming location, a small town on the Isle of Mull on Scotland’s west coast. The impacts of film tourism are significant in terms of the development, management and marketing of tourism spaces, while recognising the need to balance the visitor expectation and experience with community perceptions and interests.

Holidays and the family
Despite being one of the major influences on tourism decision-making, the way in which children experience tourism is little understood. Dr Connell is interested in the idea of ‘toddler tourism’ and the experiences of young children on holiday. Part of this interest stems from her work on Balamory and film tourism, and in particular looking at the differences in visit experiences between children and their parents/carers.

Sustainable tourism planning and application
Sustainable tourism is now a well–established perspective within tourism management, although its translation from ideology to policy to application is still fraught with difficulties for practitioners and academics alike. Dr Connell is interested in how this process operates and the challenges that face tourism regions and destinations in striving towards the goals of sustainable development. Her work on tourist transport and itinerary mapping identified the dominance of the private car in experiencing a National Park, which remains an issue for those seeking to promote more sustainable forms of travel.

Tourism events and attractions
The ever-increasing number and scale of events and festivals indicates a growing interest in, at one end of the spectrum, bidding for and staging mega events, through to the development of small-scale community-style festivals. Dr Connell’s current research focuses on the interplay between events and visitor attractions, and how events can be employed as a mechanism to boost visitor awareness, numbers and expenditure, and to create new markets.  She is currently engaged on a project investigating this relationship in Scottish visitor attractions.

Current research activity

Currently Dr Connell is working on a study of seasonality in Scottish visitor attractions, in conjunction with the Association of Scottish Visitor Attractions. A particular focus of this investigation is the role and significance of special events held at attractions in the off-peak season (October to March). In addition, she is working with colleagues at Massey University, New Zealand, on a longitudinal study of local government tourism planning under the Resource Management Act, and the way in which sustainable development principles are embedded within the local planning and development control framework. She is currently supervising a number of PhD students in the field of Tourism, with a subject focus on event tourism, film tourism and tourism activity in Scotland.

Key publications | Publications by category | Publications by year

Key publications


Connell J, Page SJ, Meyer D (2015). Visitor attractions and events: Responding to seasonality. Tourism Management, 46, 283-298. Abstract.  Full text.
Connell JJ (2012). Film Tourism: Evolution, Progress and Prospects. Tourism Management, 33(5), 1007-1029. Full text.
Connell JJ, Meyer D (2009). Balamory revisited: an evaluation of the screen tourism destination-tourist nexus. Tourism Management, 30(2), 194-207. Full text.
Connell JJ, Page SJ, Bentley T (2009). Towards sustainable tourism planning in New Zealand: monitoring local governmnet planning under the Resource Management Act. Tourism Management, 30(6), 867-877.
Connell JJ, Page SJ (2008). Exploring the spatial patterns of car-based tourist travel in Loch Lomond and Trossachs National Park, Scotland. Tourism Management, 29(3), 561-580.
Connell J (2005). 'What's the story in Balamory?': the impacts of a children's TV programme on small tourism enterprises on the Isle of Mull, Scotland. Journal of Sustainable Tourism, 13(3), 228-255. Abstract.

Publications by category


Books

Page S, Connell J (2014). Tourism: a Modern Synthesis. London, Cengage Learning. Abstract.
Page SJ, Connell JJ (2012). The Handbook of Events Management. London, Routledge.
Page S, Connell J (2011). The Routledge Handbook of Events., Routledge. Abstract.
Page S, Connell J (2010). Leisure: an Introduction. Harlow, Ft Pr.
Connell JJ, Page SJ (2009). Event Tourism: Critical Concepts in Tourism. London, Routledge.
Page S, Connell J (2009). Tourism., Sage Publications Ltd.
Page SJ, Connell JJ (2008). Sustainable Tourism. London, Routledge.
Page SJ, Connell JJ (2007). Leisure Studies. London, Routledge.

Journal articles

Connell JJ (2015). Garden Tourism. Tourism Management, 50, 71-72. Full text.
Connell J, Page SJ, Meyer D (2015). Visitor attractions and events: Responding to seasonality. Tourism Management, 46, 283-298. Abstract.  Full text.
Connell J (2013). Children's and Families' Holiday Experiences. Tourism Management, 39, 21-22.
Connell JJ (2012). Film Tourism: Evolution, Progress and Prospects. Tourism Management, 33(5), 1007-1029. Full text.
Page SJ, Yeoman I, Connell JJ, Greenwood C (2010). Scenario planning as a tool to understand uncertainty in tourism: the example of transport and tourism in Scotland in 2025. Current Issues in Tourism, 13(2), 99-137.
Connell JJ, Meyer D (2009). Balamory revisited: an evaluation of the screen tourism destination-tourist nexus. Tourism Management, 30(2), 194-207. Full text.
Brewster M, Connell JJ, Page SJ (2009). The Scottish Highland Games: Evolution, development and role as a community event. Current Issues in Tourism, 12(3), 271-283.
Connell JJ, Page SJ, Bentley T (2009). Towards sustainable tourism planning in New Zealand: monitoring local governmnet planning under the Resource Management Act. Tourism Management, 30(6), 867-877.
Connell JJ, Page SJ (2008). Exploring the spatial patterns of car-based tourist travel in Loch Lomond and Trossachs National Park, Scotland. Tourism Management, 29(3), 561-580.
Connell J (2007). Tourism in parks: Australian initatives, international centre for ecotourism research. Tourism Management, 28(1), 328-329.
Page S, Yeoman I, Munro C, Connell J, Walker L (2006). A case study of best practice - Visit Scotland's prepared response to an influenza pandemic. Tourism Management, 27(3), 361-393. Abstract.
Page SJ, Yeoman I, Connell JJ, Munro C, Walker L (2006). An influenza pandemic – what it could mean for Scottish Tourism. Quarterly Economic Commentary, 30(4), 47-54.
Page SJ, Steele W, Connell JJ (2006). Analysing the promotion of adventure tourism in Scotland. Journal of Sport and Tourism, 11(1), 51-76.
Connell J (2005). 'What's the story in Balamory?': the impacts of a children's TV programme on small tourism enterprises on the Isle of Mull, Scotland. Journal of Sustainable Tourism, 13(3), 228-255. Abstract.
Connell JJ, Page SJ (2005). Evaluating the economic and spatial effects of an event: the case of the World Medical and Health Games. Tourism Geographies, 7(1), 63-85.
Connell J (2005). Managing gardens for visitors in Great Britain: a story of continuity and change. Tourism Management, 26(2), 185-201. Abstract.
Connell J (2005). Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism. Tourism Management, 26(5), 763-776. Abstract.
Connell J, Meyer D (2004). Modelling the visitor experience in the gardens of Great Britain. Current Issues in Tourism, 7(3), 183-216. Abstract.
Connell J (2004). The purest of human pleasures: the characteristics and motivations of garden visitors in Great Britain. Tourism Management, 25(2), 229-247.
Connell JJ, Grainger S (2002). Attitudes to corporate fitness: a case study of firms in Jersey. Managing Leisure: an International Journal, 7(3), 176-193.
Connell J (2002). Environmental management for rural tourism and recreation. Tourism Management, 23(4), 422-424.
Connell JJ (2001). Managing Leisure. Tourism Management, 22(6), 670-672.
Connell J (2000). The role of tourism in the socially responsible University. Current Issues in Tourism, 3(1), 1-19. Abstract.
Connell J, Reynolds P (1999). The implications of technological developments on Tourist Information Centres. Tourism Management, 20(4), 501-509. Abstract.
Connell J (1996). A study of tourism on university campus sites. Tourism Management, 17(7), 541-544.

Chapters

Connell JJ, Page SJ (2014). Chapter 8: Visitor Attractions. In Page SJ (Ed) Tourism Management, Routledge, 272-303.
Page, SJ, Connell JJ (2014). Transportation and Tourism. In Lew AA, Hall CM, Williams AM (Eds.) The Wiley Blackwell Companion to Tourism, Wiley Blackwell.
Connell JJ, Page SJ (2011). Visitor Attractions. In Page SJ (Ed) Tourism Management: an Introduction, Butterworth-Heinemann, 341-376.
Connell JJ, Page SJ (2009). Visitor Attractions. In Page SJ (Ed) Tourism Management: Managing for Change, Harlow: Pearson, 341-376.

Publications by year


2015

Connell JJ (2015). Garden Tourism. Tourism Management, 50, 71-72. Full text.
Connell J, Page SJ, Meyer D (2015). Visitor attractions and events: Responding to seasonality. Tourism Management, 46, 283-298. Abstract.  Full text.

2014

Connell JJ, Page SJ (2014). Chapter 8: Visitor Attractions. In Page SJ (Ed) Tourism Management, Routledge, 272-303.
Page S, Connell J (2014). Tourism: a Modern Synthesis. London, Cengage Learning. Abstract.
Page, SJ, Connell JJ (2014). Transportation and Tourism. In Lew AA, Hall CM, Williams AM (Eds.) The Wiley Blackwell Companion to Tourism, Wiley Blackwell.

2013

Connell J (2013). Children's and Families' Holiday Experiences. Tourism Management, 39, 21-22.

2012

Connell JJ (2012). Film Tourism: Evolution, Progress and Prospects. Tourism Management, 33(5), 1007-1029. Full text.
Page SJ, Connell JJ (2012). The Handbook of Events Management. London, Routledge.

2011

Page S, Connell J (2011). The Routledge Handbook of Events., Routledge. Abstract.
Connell JJ, Page SJ (2011). Visitor Attractions. In Page SJ (Ed) Tourism Management: an Introduction, Butterworth-Heinemann, 341-376.

2010

Page S, Connell J (2010). Leisure: an Introduction. Harlow, Ft Pr.
Page SJ, Yeoman I, Connell JJ, Greenwood C (2010). Scenario planning as a tool to understand uncertainty in tourism: the example of transport and tourism in Scotland in 2025. Current Issues in Tourism, 13(2), 99-137.

2009

Connell JJ, Meyer D (2009). Balamory revisited: an evaluation of the screen tourism destination-tourist nexus. Tourism Management, 30(2), 194-207. Full text.
Connell JJ, Page SJ (2009). Event Tourism: Critical Concepts in Tourism. London, Routledge.
Brewster M, Connell JJ, Page SJ (2009). The Scottish Highland Games: Evolution, development and role as a community event. Current Issues in Tourism, 12(3), 271-283.
Page S, Connell J (2009). Tourism., Sage Publications Ltd.
Connell JJ, Page SJ, Bentley T (2009). Towards sustainable tourism planning in New Zealand: monitoring local governmnet planning under the Resource Management Act. Tourism Management, 30(6), 867-877.
Connell JJ, Page SJ (2009). Visitor Attractions. In Page SJ (Ed) Tourism Management: Managing for Change, Harlow: Pearson, 341-376.

2008

Connell JJ, Page SJ (2008). Exploring the spatial patterns of car-based tourist travel in Loch Lomond and Trossachs National Park, Scotland. Tourism Management, 29(3), 561-580.
Page SJ, Connell JJ (2008). Sustainable Tourism. London, Routledge.

2007

Page SJ, Connell JJ (2007). Leisure Studies. London, Routledge.
Connell J (2007). Tourism in parks: Australian initatives, international centre for ecotourism research. Tourism Management, 28(1), 328-329.

2006

Page S, Yeoman I, Munro C, Connell J, Walker L (2006). A case study of best practice - Visit Scotland's prepared response to an influenza pandemic. Tourism Management, 27(3), 361-393. Abstract.
Page SJ, Yeoman I, Connell JJ, Munro C, Walker L (2006). An influenza pandemic – what it could mean for Scottish Tourism. Quarterly Economic Commentary, 30(4), 47-54.
Page SJ, Steele W, Connell JJ (2006). Analysing the promotion of adventure tourism in Scotland. Journal of Sport and Tourism, 11(1), 51-76.

2005

Connell J (2005). 'What's the story in Balamory?': the impacts of a children's TV programme on small tourism enterprises on the Isle of Mull, Scotland. Journal of Sustainable Tourism, 13(3), 228-255. Abstract.
Connell JJ, Page SJ (2005). Evaluating the economic and spatial effects of an event: the case of the World Medical and Health Games. Tourism Geographies, 7(1), 63-85.
Connell J (2005). Managing gardens for visitors in Great Britain: a story of continuity and change. Tourism Management, 26(2), 185-201. Abstract.
Connell J (2005). Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism. Tourism Management, 26(5), 763-776. Abstract.

2004

Connell J, Meyer D (2004). Modelling the visitor experience in the gardens of Great Britain. Current Issues in Tourism, 7(3), 183-216. Abstract.
Connell J (2004). The purest of human pleasures: the characteristics and motivations of garden visitors in Great Britain. Tourism Management, 25(2), 229-247.

2002

Connell JJ, Grainger S (2002). Attitudes to corporate fitness: a case study of firms in Jersey. Managing Leisure: an International Journal, 7(3), 176-193.
Connell J (2002). Environmental management for rural tourism and recreation. Tourism Management, 23(4), 422-424.

2001

Connell JJ (2001). Managing Leisure. Tourism Management, 22(6), 670-672.

2000

Connell J (2000). The role of tourism in the socially responsible University. Current Issues in Tourism, 3(1), 1-19. Abstract.

1999

Connell J, Reynolds P (1999). The implications of technological developments on Tourist Information Centres. Tourism Management, 20(4), 501-509. Abstract.

1996

Connell J (1996). A study of tourism on university campus sites. Tourism Management, 17(7), 541-544.

Conferences and invited presentations

  • ‘Issues and Prospects for the Family Tourism Market’, VisitScotland, Edinburgh, Prospects for UK Tourism Markets  Seminar, 19th January 2005

External positions

  • Editorial Board member of Service Business: An International Journal

Developing innovative and student-centred teaching and learning mechanisms is a particular aspect of Dr Connell’s teaching, and she strives to supplement in-class work with live case studies, inputs from external agencies and field visits. Her ethos is to adopt an applied approach to Tourism teaching, allowing students to develop appreciation, knowledge and insights of real-world issues and applications, alongside more conceptual and theoretical debates. Transferring research into teaching is a central facet of her approach to engaging students in their studies. Dr Connell is a Fellow of the Higher Education Academy.

Modules

2016/17