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Professor Edward Kasabov

Professor Edward Kasabov

Associate Professor

6468

+44 (0) 1392 726468

1.79
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

My practitioner background is in Service and Relationship Marketing, Data Management & Analysis, and Mass Communications. During the past decade, I have been consulting or carrying out research in distinct areas which also inform my teaching.

AREA 1: In strategy, my earlier work included research on clusters, regions and regional development.  My work on modeling and mapping high-technology clusters, identifying factors behind cluster success has now been replaced with research around issues of the lack of growth and competitiveness exhibited by regions, clusters and other territorial entities.  Of particular interest to me currently are notions of periphery, regional and cluster birth and transformation, laggards, catching-up, and difficulties faced by early stage locations.  Processual and historical theories inform some of the more recent publications belonging to this stream of research and practice.  My work with small businesses and start-ups in biotechnology informs a separate line of analysis focused on entrepreneurship, more specifically rural entrepreneurship and entrepreneurial failure, as well as cooperation, co-operatives and social enterprises in rural areas. 

AREA 2: In the area of Marketing, I have been researching relationships, service provision, especially with reference to power and influence dynamics, theories of disciplining and coercion within interactions between service providers and customers.  In the past few years, I have been working with Alex Warlow on a new theory of compliance businesses.  This complements a separate strand of research on marketing ethics, particularly the role of confusion in marketing. 

AREA 3: In Transition studies, I have worked on matters of privatisation and corporate restructuring; Central and Eastern European structural adjustment; the role of institutions and informal institutions, path dependence and path plasticity.

Administrative Responsibilities

  • Mentor, Marketing subject group

Qualifications

BA, MA/MSc, DiplEcon, PgCertEduc, PhD

Research

Research interests

  • Entrepreneurship and entrepreneurial failure; entrepreneurship in emerging economies; entrepreneurship and periphery;
  • Rural entrepreneurship; images of rurality; rural cooperation; co-operatives and social enterprises in rural areas;
  • Clusters, regions and regional development; high-tech clusters in the life sciences; place and role of SMEs and entrepreneurial start-ups in clusters; peripheral and early stage clusters; processual and historical analyses of clusters, regions, and regional development;
  • Service marketing and dissatisfaction; control and power in service provision; service failure and recovery; critical marketing theory;
  • Privatisation and corporate restructuring; Central and Eastern European structural adjustment; role of institutions and informal institutions.

Key publications | Publications by category | Publications by year

Publications by category


Books

Kasabov E, Sundaram U (2016). Risk Management and Cluster Development., Routledge.
Kasabov E (2014). Revisiting Cluster Imaginaries., Cambridge Scholars Publishing.
Kasabov E (2014). Rural Cooperation: its Nature, Consequences and Challenges. , Palgrave Macmillan.
Kasabov E (2012). The Compliance Businesses and their Customers., Palgrave Macmillan.

Journal articles

Kasabov E (In Press). Conceptualising Organisational Practices to ‘Deliberately’ and ‘Accidentally’ Control Customers: Towards a Theory of Control in Services Marketing. European Journal of Marketing
Kasabov E, Sundaram U (2016). Conceptualising Clusters as Dynamic and Path-dependent Pools of Skills. Regional Studies, 50(9), 1520-1536.
Kasabov E (2016). Unknown, surprising, and economically significant: the realities of electronic word of mouth in Chinese social networking sites. Journal of Business Research, 69(2), 642-652.
Kasabov E (2015). Investigating Difficulties and Failure in Early-stage Rural Cooperatives through a Social Capital Lens. European Urban and Regional Studies
Kasabov E (2015). Start-Up Difficulties in Early-Stage Peripheral Clusters: the Case of IT in an Emerging Economy. Entrepreneurship: Theory and Practice, 39(4), 727-761. Abstract.
Kasabov E (2015). What we know, don’t know, and should know about confusion marketing. European Journal of Marketing, 49(11-12), 1777-1808. Abstract.
Kasabov E, Sundaram U (2014). An institutional account of governance structures in early modern business history: the Coventry business (hi)story. Business History, 56(4), 592-622.
Kasabov E, Hain T (2014). Cross-generational perceptions and reactions during service recovery. Service Industries Journal, 34(1), 71-87. Abstract.
Kasabov E, da Cunha ACCC (2014). Re-conceptualising call-centres as sites of control: the insider perspective. European Journal of Marketing, 48(1), 25-46. Abstract.
Kasabov E, Sundaram U (2013). A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda. Regional Studies, 47(4), 530-543.
Kasabov E, Sundaram U (2013). A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda. Regional Studies, 47(4), 530-543. Abstract.
Kasabov E (2011). Towards a theory of peripheral, early-stage clusters. Regional Studies, 45(6), 827-842. Abstract.
Kasabov E (2010). Success of ‘Path Dependence’ through ‘Perpetuation of Failure’ during Reform. Economic Issues, 15(1), 55-81.
Kasabov E (2010). The compliant customer. MIT Sloan Management Review, 51(3), 18-19.
Kasabov E, Warlow AJ (2010). Towards a new model of "customer compliance" service provision. European Journal of Marketing, 44(6), 700-729. Abstract.  Full text.
Kasabov E (2010). Why every cluster cannot be a successful community?. European Planning Studies, 18(9), 1445-1468. Abstract.
Kasabov E, Warlow AJ (2009). Automated marketing and the growth of customer compliance businesses. Journal of Direct, Data and Digital Marketing Practice, 11(1), 30-50. Abstract.
Kasabov E, Delbridge R (2008). Innovation, embeddedness and policy: Evidence from life sciences in three UK regions. Technology Analysis and Strategic Management, 20(2), 185-200. Abstract.
Kasabov E (2008). The challenge of devising public policy for high-tech, science based, and knowledge-based communities: Evidence from a life science and biotechnology community. Environment and Planning C: Government and Policy, 26(1), 210-228. Abstract.
Kasabov ER (2007). Power and opposition to power: Mirror realities of complex consumption interactions. Journal of Marketing Theory and Practice, 15(4), 365-375. Abstract.
Kasabov E (2007). Towards a contingent, empirically validated, and power cognisant relationship marketing. European Journal of Marketing, 41(1-2), 94-120. Abstract.
Kasabov E (2004). Power and Disciplining: Bringing Foucault to Marketing. Irish Marketing Review, 17(1)
Kasabov E (2002). 4 Ps of Consumer Behaviour Mythodeology- 4 Glimpses of Service Malpractice. Irish Marketing Review, 15(1)

Chapters

Kasabov E (2015). Do we need a new vision of rurality?. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). Do we need a new vision of rurality?. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). Managing the unmanageable. In Go F, Lemmetyinen A, Hakala U (Eds.) Harnessing Place Branding Through Cultural Entrepreneurship, Palgrave Macmillan.
Kasabov E, Warlow A (2015). Re-thinking rural conflict and cooperation difficulties. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E, Warlow A (2015). Re-thinking rural conflict and cooperation difficulties. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). The many faces of the rural idyll. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). The many faces of the rural idyll. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E, Sundaram U (2014). Institutional and governance networks in mediaeval Coventry. In Liddle J, Pugalis L, Shutt J (Eds.) Enterprising Places: Leadership and Governance Networks, Emerald ISBE book series.
Kasabov E, Panupattanapong (2014). Rurality and failure - do the two go together?. In  (Ed) Rural Cooperation: its Nature, Consequences and Challenges, Palgrave MacMillan.
Kasabov E (2014). Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing. In Tadajewski M, Cluley R (Eds.) International Perspectives of Marketing Theo, Sage.
Kasabov E, Warlow A (2014). Towards a New Model of 'Customer Compliance' Service Provision. In Tadajewski M, Cluley R (Eds.) International Perspectives of Marketing Theory, Sage.
Kasabov E (2013). Strategising through Clusters. In  (Ed) Handbook of Corporate Connections, Berlin scientific publishers (Berliner Wissenschafts-Verlag, BWV).
Kasabov E (2012). Entries on: database marketing; customer orientation; customer compliance & customer control; market research; strategic group (analysis). In  (Ed) Wiley Encyclopedia of Management. WEOM-V9-N-0076; Volume 9 Marketing, Wiley.

Reports

Kasabov E (2007). Food Co-operatives in Carmarthenshire., Antur Teifi.
Kasabov E (2006). Biotech Clusters in the UK: Challenges and Opportunities., AIM, London.

Internet publications

Kasabov E (2010). Customer Satisfaction? Try Customer Compliance. Forbes

Publications by year


In Press

Kasabov E (In Press). Conceptualising Organisational Practices to ‘Deliberately’ and ‘Accidentally’ Control Customers: Towards a Theory of Control in Services Marketing. European Journal of Marketing

2016

Kasabov E, Sundaram U (2016). Conceptualising Clusters as Dynamic and Path-dependent Pools of Skills. Regional Studies, 50(9), 1520-1536.
Kasabov E, Sundaram U (2016). Risk Management and Cluster Development., Routledge.
Kasabov E (2016). Unknown, surprising, and economically significant: the realities of electronic word of mouth in Chinese social networking sites. Journal of Business Research, 69(2), 642-652.

2015

Kasabov E (2015). Do we need a new vision of rurality?. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). Do we need a new vision of rurality?. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). Investigating Difficulties and Failure in Early-stage Rural Cooperatives through a Social Capital Lens. European Urban and Regional Studies
Kasabov E (2015). Managing the unmanageable. In Go F, Lemmetyinen A, Hakala U (Eds.) Harnessing Place Branding Through Cultural Entrepreneurship, Palgrave Macmillan.
Kasabov E, Warlow A (2015). Re-thinking rural conflict and cooperation difficulties. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E, Warlow A (2015). Re-thinking rural conflict and cooperation difficulties. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). Start-Up Difficulties in Early-Stage Peripheral Clusters: the Case of IT in an Emerging Economy. Entrepreneurship: Theory and Practice, 39(4), 727-761. Abstract.
Kasabov E (2015). The many faces of the rural idyll. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). The many faces of the rural idyll. In Kasabov E (Ed) In Search of the Relational Rurals: Rural Cooperation in Europe, Palgrave Macmillan.
Kasabov E (2015). What we know, don’t know, and should know about confusion marketing. European Journal of Marketing, 49(11-12), 1777-1808. Abstract.

2014

Kasabov E, Sundaram U (2014). An institutional account of governance structures in early modern business history: the Coventry business (hi)story. Business History, 56(4), 592-622.
Kasabov E, Hain T (2014). Cross-generational perceptions and reactions during service recovery. Service Industries Journal, 34(1), 71-87. Abstract.
Kasabov E, Sundaram U (2014). Institutional and governance networks in mediaeval Coventry. In Liddle J, Pugalis L, Shutt J (Eds.) Enterprising Places: Leadership and Governance Networks, Emerald ISBE book series.
Kasabov E, da Cunha ACCC (2014). Re-conceptualising call-centres as sites of control: the insider perspective. European Journal of Marketing, 48(1), 25-46. Abstract.
Kasabov E (2014). Revisiting Cluster Imaginaries., Cambridge Scholars Publishing.
Kasabov E (2014). Rural Cooperation: its Nature, Consequences and Challenges. , Palgrave Macmillan.
Kasabov E, Panupattanapong (2014). Rurality and failure - do the two go together?. In  (Ed) Rural Cooperation: its Nature, Consequences and Challenges, Palgrave MacMillan.
Kasabov E (2014). Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing. In Tadajewski M, Cluley R (Eds.) International Perspectives of Marketing Theo, Sage.
Kasabov E, Warlow A (2014). Towards a New Model of 'Customer Compliance' Service Provision. In Tadajewski M, Cluley R (Eds.) International Perspectives of Marketing Theory, Sage.

2013

Kasabov E, Sundaram U (2013). A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda. Regional Studies, 47(4), 530-543.
Kasabov E, Sundaram U (2013). A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda. Regional Studies, 47(4), 530-543. Abstract.
Kasabov E (2013). Strategising through Clusters. In  (Ed) Handbook of Corporate Connections, Berlin scientific publishers (Berliner Wissenschafts-Verlag, BWV).

2012

Kasabov E (2012). Entries on: database marketing; customer orientation; customer compliance & customer control; market research; strategic group (analysis). In  (Ed) Wiley Encyclopedia of Management. WEOM-V9-N-0076; Volume 9 Marketing, Wiley.
Kasabov E (2012). The Compliance Businesses and their Customers., Palgrave Macmillan.

2011

Kasabov E (2011). Towards a theory of peripheral, early-stage clusters. Regional Studies, 45(6), 827-842. Abstract.

2010

Kasabov E (2010). Customer Satisfaction? Try Customer Compliance. Forbes
Kasabov E (2010). Success of ‘Path Dependence’ through ‘Perpetuation of Failure’ during Reform. Economic Issues, 15(1), 55-81.
Kasabov E (2010). The compliant customer. MIT Sloan Management Review, 51(3), 18-19.
Kasabov E, Warlow AJ (2010). Towards a new model of "customer compliance" service provision. European Journal of Marketing, 44(6), 700-729. Abstract.  Full text.
Kasabov E (2010). Why every cluster cannot be a successful community?. European Planning Studies, 18(9), 1445-1468. Abstract.

2009

Kasabov E, Warlow AJ (2009). Automated marketing and the growth of customer compliance businesses. Journal of Direct, Data and Digital Marketing Practice, 11(1), 30-50. Abstract.

2008

Kasabov E, Delbridge R (2008). Innovation, embeddedness and policy: Evidence from life sciences in three UK regions. Technology Analysis and Strategic Management, 20(2), 185-200. Abstract.
Kasabov E (2008). The challenge of devising public policy for high-tech, science based, and knowledge-based communities: Evidence from a life science and biotechnology community. Environment and Planning C: Government and Policy, 26(1), 210-228. Abstract.

2007

Kasabov E (2007). Food Co-operatives in Carmarthenshire., Antur Teifi.
Kasabov ER (2007). Power and opposition to power: Mirror realities of complex consumption interactions. Journal of Marketing Theory and Practice, 15(4), 365-375. Abstract.
Kasabov E (2007). Towards a contingent, empirically validated, and power cognisant relationship marketing. European Journal of Marketing, 41(1-2), 94-120. Abstract.

2006

Kasabov E (2006). Biotech Clusters in the UK: Challenges and Opportunities., AIM, London.

2004

Kasabov E (2004). Power and Disciplining: Bringing Foucault to Marketing. Irish Marketing Review, 17(1)

2002

Kasabov E (2002). 4 Ps of Consumer Behaviour Mythodeology- 4 Glimpses of Service Malpractice. Irish Marketing Review, 15(1)

External positions

  • Research Fellow, ESRC/EPSRC Advanced Institute of Management Research, (AIM), London;
  • Associate - Applied Research Centre for Sustainable Regeneration (SURGE);
  • Member - EURAM; Regional Studies Association; EMAC; Academy of Marketing Science; AMTP; Strategic Management Society;
  • Fellow - UK Higher Education Academy;
  • Member - Pemabo.net, Regional Studies association in peripheral regions.

My teaching in Exeter revolves around issues of services marketing, research and analysis. I tend to integrate aspects of my research with my teaching.

Taught Modules

Modules

2016/17