Dr Claire Dinan
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK
Currently, Claire is the Programme Director for the International Management MSc in the University of Exeter’s Business School. Her teaching and research interests include: Future Trends, Sustainable Strategy and Global Careers Management.
Claire is a highly skilled consultant researcher and educator, with a PhD in sustainable management from the University of Exeter, the Chartered Institute of Marketing’s Postgraduate Diploma in Strategic Marketing, she is also a Fellow of the Higher Education Academy, Member of the Chartered Management Institute and an ILM qualified Executive Management Coach, specialising in strategic transitions.
She has been working with the University of Exeter since 2003, both as an Associate Research Fellow and most recently as a member of permanent teaching faculty, Claire is currently a Senior Lecturer.
She thoroughly enjoys utilising her coaching expertise with students through her role both as Programme Director and module lead on the MSc’s Global Career Management module, enabling them to make meaningful career transitions during their time at Exeter.
Claire has also worked at National Policy level as Policy lead on sustainable tourism management and resort regeneration for England, where she helped to secure a £10 million marketing budget for English tourism and drafted several national strategies, including a suite of indicators to monitor sustainable tourism management for England, she has also advised Government on sustainable tourism.
She has considerable contract research experience, working with: small, medium and micro sized commercial enterprises, in addition to large and medium sized public-sector organisations as a consultant on both Research Council UK and EU Funded grants. She also has extensive experience of conducting commercial research for a variety of organisations, ranging from the MoD to Flybe.
Prior to her career in sustainability Claire worked in marketing for public sector organisations including the NHS and BBC Worldwide.
BA (Hons) Geography, QMC (University of London), CIM Postgraduate Diploma in Strategic Marketing, PhD Sustainable Tourism Marketing (University of Exeter), Professional Certificate in Academic Practice (University of Exeter), Fellow of the Higher Education Academy, Institute of Leadership Management Level 7 Certificate in Executive Coaching and Mentoring
Independent Consultant (May 2003 – present)
Policy Manager, English Tourism Council (Jun 2000 – Apr 2003)
Research Fellow, South Bank University (Jul 1999 – Jun 2000)
Consultant, Tourism Associates, (part-time) (Sep 1996 – Jun 1999)
Teaching Assistant, University of Exeter (part-time) (Sep 1996 – Jun 1999)
Marketing Executive, BBC Worldwide International (Apr 1993 – Sep 1996)
- Sustainable tourism management
- CSR adoption by low cost airlines
- Climate change and its impact on tourism businesses in the South West
- Tourism marketing
- Tourism policy development
Claire is particularly interested in the following areas of research:
Sustainable tourism management
Claire grew up in Cornwall and witnessed first hand the huge benefits and impacts that the highly seasonal nature of tourism had on the local society, economy and environment. It was this that ignited her interest in the study of tourism impacts throughout her undergraduate and postgraduate geography studies. This interest continues through her research and teaching. Driven mainly by a humanistic focus on the benefits and negative impacts that tourism can bring to local communities and economies in a destination, her interest was fired further when she first encountered the writings of Krippendorf and others who started working in this field in the 1970s.
Strategic development and design of tourism policy
At the heart of these interest areas is the role that strategic management theories can play in helping to design tourism policy that both meets the needs of society and the environment in an economically and environmentally sustainable way, now and in the future. The key issue with policy development is the need to recognise the role and contributions of the plethora of stakeholders involved in the development and implementation of successful tourism policy.
The uptake of CSR strategies throughout the tourism sector
Claire is particularly interested in the way that companies are increasingly looking to adopt and implement CSR policies throughout their enterprises and consequently embrace the theory behind sustainable development and translate that into practical local solutions to global problems. The ethics of this type of business activity and the way in which companies chose to communicate their actions in these areas are fascinating.
Strategic marketing and development of tourism
Marketing management and communications theory plays a big role in the management of tourism development. There are a variety of strategic marketing tools that can be applied to the study of tourism development, consumption and production. Applying these marketing theories in practical industrial settings saves time, money and resources in a sector where profit margins are small, so the study of this area is vital to the long-term economic viability of the industry.
Claire is currently working as a Research Associate on a series of research projects looking at how prepared tourism businesses in the South West are for the effects of climate change and what they have done to mitigate their contribution to climate change. The first of these projects is an ESRC-funded project through the ESRC Business Engagement Scheme, in partnership with SWT and RegenSW. The second is via an ESRC-sponsored Business Voucher Scheme with The South West Climate Change Impacts Partnership, Tourism Group.
Claire also supervises Tourism Development and Policy Msc student dissertations and has over the past few years, on average, supervised approximately five students a year. Throughout this process, Claire draws heavily on her own PhD, consultancy research experience and industry contacts to help students reach their full potential.
Publications by category
Publications by year
- Independent Tourism Research Consultant
Claire’s key teaching interests include Sustainable Tourism Management and Tourism Policy Development, mainly at postgraduate level, and an undergraduate first year module titled ‘An Introduction to Tourism’. She is very much a believer in making clear links between academic theory and practical application, hence her lectures use a variety of learning media in order to bring the real world into the learning environment of the lecture or seminar room.
Sustainable Tourism Management
This module concentrates on the need to recognise that there are limits to growth and that keeping a sense of balance between the needs of the environment, economy and society is central to the long-term success of tourism development in a destination. The module draws on the academic theory behind sustainable tourism development and aims to apply this in a real and practical way to industry situations.
Tourism Policy and Development
Policy and strategic development are also areas Claire feels passionately about and has considerable experience in, both through her role as a Policy Manager for the English Tourism Council and consequent consulting work with organisations such as DCMS, Visit Britain, Visit England, SWT, SWRDA and others. Claire also completed a year postdoctoral research study at South Bank University, looking at the role of trade groups in developing tourism policy, a post which proved very useful for the insights it gave her into the world of tourism policy development.
Introduction to Tourism
As an introductory course, this module aims to cover numerous topics linked to tourism in a quick and accessible way. Claire introduces a variety of theories drawn from policy development, marketing and strategic management in order to educate and enthuse students in the study of tourism.