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Dr Aliette Lambert

Dr Aliette Lambert

Lecturer in Marketing


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Dr Aliette Lambert joined the University of Exeter as a Lecturer in 2016 after completing her PhD at the University of Edinburgh. Aliette’s research relates to explorations of consumer subjectivity. Her work can be broadly grouped into three areas of study: understanding the role of consumer culture in the lives of young women; exploring consumer subjectivity through the lens of the psychoanalytic construct of narcissism; and critically analysing discourse around feminism on social media. Her work draws on qualitative research methods, particularly depth interviews and ethnography, as well as discourse analysis.

Aliette teaches digital marketing, integrating a critical, cultural perspective with real-world, practical digital marketing skills. Prior to her academic career, Aliette worked in retail sales, as a financial analyst and as a business consultant.

Research clusters

Research interests

  • Consumer Culture
  • Digital Culture
  • Feminism
  • Gender
  • Psychoanalysis

Key publications | Publications by category | Publications by year

Publications by category


Journal articles

Lambert A, Desmond J (2013). Loyal Now, but Not Forever! a Study of Narcissism and Male Consumer-Brand Relationships. Psychology & Marketing, 30(8), 690-706. DOI.

Chapters

Lambert AV, Desmond J (2015). Boys will be brands: Exploring male consumer-brand relationships. In Fournier S, Breazeale, M, Avery, J (Eds.) Strong Brands, Strong Relationships, New York: Routledge, 63-80.
Lambert AV, Desmond J, O'Donohoe S (2014). Narcissism and the Consuming Self: an Exploration of Consumer Identity Projects and Narcissistic Tendencies. In Schouten JW, Martin DM, Belk R (Eds.) Research in Consumer Behavior, Emerald Publishing, 35-57.  Abstract.

Publications by year


2015

Lambert AV, Desmond J (2015). Boys will be brands: Exploring male consumer-brand relationships. In Fournier S, Breazeale, M, Avery, J (Eds.) Strong Brands, Strong Relationships, New York: Routledge, 63-80.

2014

Lambert AV, Desmond J, O'Donohoe S (2014). Narcissism and the Consuming Self: an Exploration of Consumer Identity Projects and Narcissistic Tendencies. In Schouten JW, Martin DM, Belk R (Eds.) Research in Consumer Behavior, Emerald Publishing, 35-57.  Abstract.

2013

Lambert A, Desmond J (2013). Loyal Now, but Not Forever! a Study of Narcissism and Male Consumer-Brand Relationships. Psychology & Marketing, 30(8), 690-706. DOI.