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Dr Aliette Lambert

Dr Aliette Lambert

Lecturer in Marketing


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Dr Aliette Lambert joined the University of Exeter as a Lecturer in 2016 after completing her PhD at the University of Edinburgh. Aliette’s research relates to explorations of consumer subjectivity. Her work can be broadly grouped into three areas of study: understanding the role of consumer culture in the lives of young women; exploring consumer subjectivity through the lens of the psychoanalytic construct of narcissism; and critically analysing discourse around feminism on social media. Her work draws on qualitative research methods, particularly depth interviews and ethnography, as well as discourse analysis.

Aliette teaches digital marketing, integrating a critical, cultural perspective with real-world, practical digital marketing skills. Prior to her academic career, Aliette worked in retail sales, as a financial analyst and as a business consultant.

Research clusters

Research interests

  • Consumer Culture
  • Digital Culture
  • Feminism
  • Gender
  • Psychoanalysis