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Professor Alexandra (Sandy) Williams

Professor Alexandra (Sandy) Williams

Associate Professor of Management


Level Two
Building:One, University of Exeter, Rennes Drive, Exeter, EX4 4ST, UK

Alexandra (Sandy) Williams is the Associate Dean (Education) for the Business School. Sandy joined the School in 2009 in the Department of Management and  subsequently joined the ISR team, specialising in strategic marketing and operations management and service operations marketing. In 2010 she was appointed Programme Director for the ‘With Industrial Experience Pathway’ for the Business School. Sandy was also  Director of Education for Management Studies.

Following attainment of a BA in Business Management, she achieved an MSc in Product Management at Cranfield University, with a specialist research focus on the Delphi Technique of technological forecasting. She also holds a MA in Ancient History and Classics and a PGCE from the University of Exeter.

Sandy has extensive business experience working at senior management and Board level with a range of international companies, including GKN, Unipart, Applied Chemicals pty, Finelist Group and the Varity Corporation. She has held the roles of both Sales and Marketing Director and Business Development Director, focusing on the development of major business opportunities and acquisitions in Europe and Australia.

During this time, she was also instrumental in developing partnership programmes with a number of clients including TNT, BAe Systems, BAA, BT and the Post Office. She is a Fellow of the Institute of the Motor Industry and Higher Education Academy and a Member of the Institute of Directors.

Nationality: British


BA in Business Management, MSc in Product Management (Cranfield), MA in Classics, PGCE (Exeter)


Research interests

  • Women and leadership: attributes and leadership styles
  • The identification and development of graduate attributes for the business world and their impact on employability
  • Experiential learning techniques: problem-based group work and live case studies aimed at bringing students on undergraduate and MSc courses closer to operations, marketing and business reality

Research projects

  • ELT case study development: Flybe
  • Tanaquil: the manifestations of myth and reality of leadership by Etruscan women in the 3rd century B.C.

  • Strategic marketing
  • Service operations management
  • Operations management
  • Business skills
  • Mentoring

Taught modules



Information not currently available