Professor Alex Connock
Professor of Practice
Alex specialises in the Media Business, and its developing relationship with Artificial Intelligence - on which he is currently writing a book due for publication in late 2022.
Commercially, his industry experience includes 25 years of creating, acquiring and running production companies and agencies in factual TV, trade publishing and digital/social marketing - in which he continues to work. He has been responsible for many hundreds of TV programmes, digital films and campaigns for the UK commercial and public sectors and global media clients. He has six times been shortlisted as Entrepreneur of the Year.
Academically, he has taught at BA, MBA and Executive MBA level at Oxford University and the National Film and Television School - in Media Business, Marketing and Artificial Intelligence. He has degrees from Oxford, Columbia University, INSEAD and Salford.
In the charity sector, he is Vice Chair of UNICEF UK, a Director of the Halle Orchestra and a voting member of BAFTA.
- MA (Oxford)
- MsJournalism (Columbia)
- MBA (INSEAD)
- PhD (Salford)
- The impact of Artificial Intelligence on Media Business models
- Creative content development
- Business strategies in top tier orchestral music
- Vice Chair, UNICEF UK
- Director, The Halle Orchestra
I enjoy talking about all fields of the fast-evolving worlds of the Media (Music, Film, TV, Publishing, Advertising), both on the business models and the level of creative inspiration. Their unique power is the common appeal of content (everyone has a Netflix account), and their ability to offer additional insight into industrial fields well outside media.
I like to mix formats in courses, with many sessions driven by great industry guest interviews, as well as quizzes, research presentations, role playing plus interaction from beginning to end with the participants.