Professor Alex Connock
Professor of Practice
Professor Alex Connock is a specialist in the Media Business & AI. He has academic, charity and industry roles.
His textbook 'Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age' is published by Routledge in November 2022.
Academic: At Exeter Alex is teaching a BA course in 'Media, AI and the Metaverse', plus Marketing and Digital Marketing at MBA level. At Oxford University, he teaches Media, Management, Marketing and AI courses for BA, MBA, EMBA and post-graduate diplomas. At the UK's National Film and Television School he is Head of Department in Creative Business. Alex has degrees from Oxford, Columbia University, INSEAD and a PhD in content optimisation for ecommerce.
Charity: Alex is currently Vice Chair of UNICEF UK, a Director of the Halle Orchestra and a voting member of BAFTA
Commercial: Alex's industry experience includes 25 years of creating, acquiring and running production companies and agencies in factual TV, branded content and digital/social marketing. He has been responsible for many hundreds of TV programmes, digital films and campaigns for the UK commercial and public sectors and global media clients. He has six times been shortlisted as Entrepreneur of the Year.
- MA (Oxford)
- MsJournalism (Columbia)
- MBA (INSEAD)
- PhD (Salford)
- The impact of Artificial Intelligence on Media Business models
- Creative content development
- Business strategies in top tier orchestral music
- Vice Chair, UNICEF UK
- Director, The Halle Orchestra
I enjoy talking about all fields of the fast-evolving worlds of the Media (Music, Film, TV, Publishing, Advertising), both on the business models and the level of creative inspiration. Their unique power is the common appeal of content (everyone has a Netflix account), and their ability to offer additional insight into industrial fields well outside media.
I like to mix formats in courses, with many sessions driven by great industry guest interviews, as well as quizzes, research presentations, role playing plus interaction from beginning to end with the participants.