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Dr Alby Kurian

Dr Alby Kurian

Senior Lecturer in Marketing and International Business

+44 (0) 1392 72

1.66
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Dr Alby Anand Kurian is a global marketing practitioner and theorist. Among the concepts he created and developed, ‘Conflict as a Marketing Tool’ has been published and republished by the Wharton Business School and is now a permanent part of the scholarship there.

He has taught marketing and marketing-related modules for a French University, Grenoble, and four British universities – Sunderland, Teesside, Bangor and Bradford. He has worked in New York, Mumbai, Singapore, China and Eastern Europe and taught students from the USA, Canada, the UK, France, Spain, Italy and every country in Asia. He has taught in China to perfect feedback scores; he made a keynote address in Hangzhou to academics, bureaucrats and industry leaders titled ‘What’s Next for China’.

Alby has been the founder Course Leader of the very successful Doctorate in Business Administration (DBA) programme for Teesside University in Singapore.

Alby brings to academia his industry experience in marketing. As Founder-Director of Emphasis, a marketing consultancy, Alby has worked with multi-national majors ranging from Procter & Gamble, Nestle and Pepsi Foods to Unilever and Colgate-Palmolive, for products such as Lay's, Ariel and Coca Cola. He is presently a consultant to one of the largest online supermarkets in the world.

Qualifications

Phd in Management, with a focus on Marketing (Dr Bhimrao Ambedkar University). 

Master of Arts in Education (Bangor University); Distinction awarded. 

Two-Year Post-Graduate Diploma in Management - Master's equivalent (International Institute of Special Education); Distinction awarded. 

Three-Year Bachelor of Law (Government Law College); Ranked first in the university, the city, and the state at Moot Courts. 

Bachelor of Arts (St Xavier's & Elphinstone College); First Class Honours awarded.      

Research interests

  •  Evolving strategies that reflect the changes in the marketplace.
  •  Marketing in domains that have not been researched sufficiently.

The marketing landscape changes rapidly and continuously, and it has been Alby’s endeavour to have his research reflect it. Marketing is also increasingly being used in domains where its application earlier was more limited – politics, for example. Alby has been attempting to cover domains such as these; his concept, ‘Conflict as a Marketing Tool’, that was published by Wharton, is a direct result.  

Key publications | Publications by category | Publications by year

Publications by category


Books

Kurian AA (2013). Understanding Consumer Behaviour. India, the Insurance Institute. Abstract.
Kurian A (2002). The Peddler of Soaps. India, the WLI Foundation. Abstract.

Journal articles

Kurian AA (2022). Should Adult Education be Primarily Characterised By Social Reproduction Or Dialogue?. Journal of Business, Science and Technology, IV, No 1 2022, 60-69. Abstract.
Kurian AA (2021). Ensuring Intercultural Awareness within International Schools: a Study of the United World Colleges. Journal of Business, Science and Technology, Volume 3, No 1, 21, 18-25. Abstract.
Kurian AA, Zan K, Dham S (2020). Adoption of Cashless Payments in Singapore: an Analysis. ASBM Journal of Management, Vol. 13 Issue 1/2, 1-20. Abstract.
Kurian AA (2020). The Inclusion Exclusion Game, as a Marketing Tool in Politics. Journal of Business, Sciences and Technology, Volume II, No 1, 2020, 50-54. Abstract.
Kurian AA, Apte S (2019). Coping with Success:. of Spouses and Siblings and Pressures Within. Journal of Business Sciences and Technology, Volume I, No 1, 2019, 108-116. Abstract.
Kurian AA, Asokan S, Dham S (2019). Social Media Marketing and SMEs: is it a Winning Combination in Singapore? an Analysis. Indira Management Review, 13 (2019)(0), 9-33. Abstract.
Kurian AA, Dham S (2018). Life Expectancy and Working-Life Expectancy of Politicians : an Analysis. ASBM Journal of Management, Jul-Dec2018, Vol. 11 Issue 2, 36-46. Abstract.
Kurian AA, Dham S (2017). Deployment of RFID for Improvement of Economic Value of Indian Organised Retail: an Exploratory Study. ASBM Journal of Management, Volume X, Issue 2, July-December, 2017, 64-89. Abstract.
Kurian AA (2017). Research: is ‘Conflict’ a New Marketing Tool?. Wharton Leadership Digest Abstract.
Kurian AA, Sy AMR (2017). The Effect of Changes to the Country of Manufacture on the Brand Equity of an Off-Patent Original Drug Product in Vietnam: an Analysis. Management Development Journal of Singapore, 44-100. Abstract.
Kurian AA, Tan KL, Dham S (2016). Entrepreneurial Readiness in Singapore: an Analysis. Management Development Journal of Singapore, 70-153. Abstract.
Kurian AA, Bautista KPS (2015). The Challenges for the Development of an Internationalisation Strategy for Certain Small and Medium Enterprises in the Philippines. The Management Development Journal of Singapore, 59-100. Abstract.

Publications by year


2022

Kurian AA (2022). Should Adult Education be Primarily Characterised By Social Reproduction Or Dialogue?. Journal of Business, Science and Technology, IV, No 1 2022, 60-69. Abstract.

2021

Kurian AA (2021). Ensuring Intercultural Awareness within International Schools: a Study of the United World Colleges. Journal of Business, Science and Technology, Volume 3, No 1, 21, 18-25. Abstract.

2020

Kurian AA, Zan K, Dham S (2020). Adoption of Cashless Payments in Singapore: an Analysis. ASBM Journal of Management, Vol. 13 Issue 1/2, 1-20. Abstract.
Kurian AA (2020). The Inclusion Exclusion Game, as a Marketing Tool in Politics. Journal of Business, Sciences and Technology, Volume II, No 1, 2020, 50-54. Abstract.

2019

Kurian AA, Apte S (2019). Coping with Success:. of Spouses and Siblings and Pressures Within. Journal of Business Sciences and Technology, Volume I, No 1, 2019, 108-116. Abstract.
Kurian AA, Asokan S, Dham S (2019). Social Media Marketing and SMEs: is it a Winning Combination in Singapore? an Analysis. Indira Management Review, 13 (2019)(0), 9-33. Abstract.

2018

Kurian AA, Dham S (2018). Life Expectancy and Working-Life Expectancy of Politicians : an Analysis. ASBM Journal of Management, Jul-Dec2018, Vol. 11 Issue 2, 36-46. Abstract.

2017

Kurian AA, Dham S (2017). Deployment of RFID for Improvement of Economic Value of Indian Organised Retail: an Exploratory Study. ASBM Journal of Management, Volume X, Issue 2, July-December, 2017, 64-89. Abstract.
Kurian AA (2017). Research: is ‘Conflict’ a New Marketing Tool?. Wharton Leadership Digest Abstract.
Kurian AA, Sy AMR (2017). The Effect of Changes to the Country of Manufacture on the Brand Equity of an Off-Patent Original Drug Product in Vietnam: an Analysis. Management Development Journal of Singapore, 44-100. Abstract.

2016

Kurian AA, Tan KL, Dham S (2016). Entrepreneurial Readiness in Singapore: an Analysis. Management Development Journal of Singapore, 70-153. Abstract.

2015

Kurian AA, Bautista KPS (2015). The Challenges for the Development of an Internationalisation Strategy for Certain Small and Medium Enterprises in the Philippines. The Management Development Journal of Singapore, 59-100. Abstract.

2013

Kurian AA (2013). Reality and Reality Plus.  Abstract. Web link.
Kurian AA (2013). Simulated Obsolescence.  Abstract. Web link.
Kurian AA (2013). The Afghanistan Syndrome.  Abstract. Web link.
Kurian AA (2013). Understanding Consumer Behaviour. India, the Insurance Institute. Abstract.

2012

Kurian AA (2012). The Mirror Maxim.  Abstract. Web link.
Kurian AA (2012). The Triple F Model.  Abstract. Web link.

2009

Kurian AA (2009). The Universal Integrators Model.  Abstract. Web link.

2002

Kurian A (2002). The Peddler of Soaps. India, the WLI Foundation. Abstract.

Awards and Honours

  • Awarded the Government Open Merit Under-Graduate Scholarship
  • Awarded the Sir N P Engineer Post-Graduate Scholarship
  • Ranked first in city, state and country at Moot Courts.
  • Advertising Association award for the campaign for Hoechst
  • Advertising Association award for the campaign for Ariel
  • Association of Business Communicators’ award for founding the campus channel of the Asian Institute of Communications & Research

External positions

  • Editorial Board: Journal of the ASBM University
  • Editorial Advisor: Global Indian Times

Other

  • Alby’s book, ‘The Peddler of Soaps’, set in the world of advertising and the media, featured in the best-seller list.

Alby’s teaching objectives may be delineated into three primary goals:

The first goal (TG1) pertains to fostering a robust connect between academia and praxis. This aims to equip students with the skills and tools necessary to seamlessly transition into the workplace.

The second goal (TG2) refers to the imparting of theoretical frameworks that enable students to bring new perspectives to the marketplace, facilitating innovative solutions.

The third goal (TG3) concerns the planting of the idea that while maximising a corporation’s growth and profits is essential, it is equally vital for a company to strive towards a larger goal that transcends financial gains.