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Dr Joanne Connell

Dr Joanne Connell

Senior Lecturer in Tourism Management

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+44 (0) 1392 722657

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Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Dr Joanne Connell joined the University of Exeter Business School in 2011. Her previous posts include Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling, and Lecturer in Tourism at the University of Plymouth.

Her qualifications include a BSc (Hons) in Rural Resource Management and an MA in Tourism and Social Responsibility (Exeter). She was awarded a PhD in 2002 by the Department of Geographical Sciences, University of Plymouth for her research on gardens as a tourism and recreational resource in Great Britain, and the implications for managing gardens as visitor attractions.

Jo is the Programme Director for MSc International Tourism Management. She has extensive experience in tourism research, education, publishing and knowledge transfer. Notably, she is the author of a range of acclaimed books and edited collections, including the major international text book Tourism: A Modern Synthesis now in its 5th edition, and The Routledge Handbook of  Events (both with Stephen Page). She has co-edited a series of high-level research works for both Routledge and Sage that provide a valuable synthesis of how sub-disciplines in Tourism (Event Tourism, Sustainable Tourism and Leisure) have evolved. She is the Book Review Editor for the journal Tourism Management, and is the Associate Editor for the Business and Economics section of the open-access journal Heliyon, with responsibility for tourism.

Jo's innovative current work focuses on making the visitor economy more dementia-friendly and she is one of the leading researchers internationally in this emerging area. She has recently worked with several organisations,  including National Coastal Tourism Academy, Historic Royal Palaces and Visit England and Visit Scotland to create dementia-friendly guides for tourism businesses.

Many of the external projects in which Jo has been involved demonstrate both social and economic impact through the leveraging of policy advice to organisations seeking to address strategic issues. She has led and worked as part of small project teams with a number of external bodies in a knowledge transfer capacity: recent examples include West Dorset Council, Visit England, VisitScotland, New Zealand Ministry of Economic Development and Stirling Council. Having advised and worked extensively with Loch Lomond and the Trossachs National Park Authority (Scotland’s first National Park Authority) during a secondment, she experienced first-hand how academic approaches contribute to the development of methodologies to solve complex research problems in innovative and robust ways, in addition to contributing to National Park sustainable planning processes. Other projects she has worked on include event impact evaluations, tourism business surveys, visitor surveys and organisational secondary data analysis to improve business performance.

Nationality: British

Qualifications

  • BSc (Hons) in Rural Resource Management - University of Plymouth
  • MA in Tourism and Social Responsibility - University of Exeter
  • PhD - Department of Geographical Sciences, University of Plymouth
  • Fellow of the Higher Education Academy
  • Member of the Tourism Society

Research clusters

Research interests

  • Healthy ageing, dementia and the visitor economy
  • Business engagement with dementia-friendly practices
  • Sustainable tourism management
  • Visitor experiences of gardens and the natural environment

Jo’s research interests focus around the theme of sustainability, wellbeing and business engagement. Her current research addresses business awareness of dementia, and innovative approaches to developing a dementia-friendly visitor economy by engaging tourism businesses in adapting and developing services for people with dementia. She has published ground-breaking academic papers on making the visitor economy more dementia prepared, and is a leading academic globally in this emerging subject area. Reflecting her lifelong passion for nature and the rural environment, Jo is about to start work on a funded project that connects natural environment experiences, businesses and people with cognitive decline.

Jo's wider research and teaching interests focus on the area of sustainable tourism planning and management. Sustainable tourism is a well–established perspective within tourism management, although its translation from ideology to policy to application is still fraught with difficulties for practitioners and academics alike. Jo is interested in how this process operates and the challenges that face tourism regions and destinations in striving towards the goals of sustainable development. 

Jo has undertaken work on the strategic value of festivals and events to tackle seasonality and create more sustainable approaches to an all year round operation for small enterprises She has also undertaken research on the impact of film-induced tourism and is a recognised contributor to the body of knowledge that seeks to evaluate and measure the effects of film and television, particularly through her work on the Isle of Mull, Scotland. The impacts of film tourism are significant in terms of the development, management and marketing of tourism spaces, while balancing visitor expectation and experience with community perceptions and responses, and environmental impacts.

Research projects

Member of the working group to create the national Dementia-Friendly Tourism Guide (2019) for both Visit England and Visit Scotland, (with Visit England, Visit Scotland, National Trust and Alzheimer’s Society).

Member of the project team to create a dementia-friendly guide for the heritage sector: Klug, K., Page, S.J., Connell, J., Robson, D. and Bould, E. (2017) Rethinking Heritage: A Guide to help make your site more dementia-friendly. For Historic Royal Palaces and Alzheimer’s Society

Dementia-friendly tourism toolkit for tourism businesses (2015). For National Coastal Tourism Academy. URL: https://coastaltourismacademy.co.uk/resource-hub/resource/dementia-why-is-it-important-for-tourism

Evaluation project for West Dorset and Weymouth and Portland Shared Service Partnership: Connell, J. (2014) The Impact of the TV series ‘Broadchurch’ on Tourism Business in the West Dorset Area. 

Research networks

Member of the REACH Network Centre for Research in Ageing and Cognitive Health  #REACHExeter

Key publications | Publications by category | Publications by year

Key publications


Connell JJ, Page SJ, Sherriff I, Hibbert J (In Press). Business Engagement in a Civil Society: Transitioning Towards a Dementia-Friendly Visitor Economy. Tourism Management Full text.
Connell JJ, Page SJ (In Press). Destination readiness for dementia-friendly visitor experiences: a scoping study. Tourism Management Full text.
Connell J, Page SJ (2019). Case study: Destination readiness for dementia-friendly visitor experiences: a scoping study. Tourism Management, 70, 29-41. Abstract.  Full text. DOI.
Connell J, Page SJ, Meyer D (2015). Visitor attractions and events: Responding to seasonality. Tourism Management, 46, 283-298. Abstract.  Full text. DOI.

Publications by category


Books

Page S, Connell J (2014). Tourism: a Modern Synthesis. London, Cengage Learning. Abstract.
Page SJ, Connell JJ (2012). The Handbook of Events Management. London, Routledge.
Page S, Connell J (2011). The Routledge Handbook of Events., Routledge. Abstract.
Page S, Connell J (2010). Leisure: an Introduction. Harlow, Ft Pr.
Page S, Connell J (2010). Tourism., SAGE Publications Ltd. DOI.
Connell JJ, Page SJ (2009). Event Tourism: Critical Concepts in Tourism. London, Routledge.
Page SJ, Connell JJ (2008). Sustainable Tourism. London, Routledge.
Page SJ, Connell JJ (2007). Leisure Studies. London, Routledge.
Roms H, Gough R (1997). On Tourism (Special Issue of Performance Research vol 2 no 2)., Taylor and Francis (Routledge).

Journal articles

Connell JJ, Page SJ, Sherriff I, Hibbert J (In Press). Business Engagement in a Civil Society: Transitioning Towards a Dementia-Friendly Visitor Economy. Tourism Management Full text.
Connell JJ, Page SJ (In Press). Destination readiness for dementia-friendly visitor experiences: a scoping study. Tourism Management Full text.
Connell JJ, Page SJ (In Press). Tourism, ageing and the demographic timebomb - the implications of dementia for the visitor economy: a perspective paper. Tourism Review Full text.
Connell J, Page SJ (2019). An exploratory study of creating dementia-friendly businesses in the visitor economy: evidence from the UK. Heliyon, 5(4). Abstract.  Full text. DOI.
Connell J, Page SJ (2019). Case study: Destination readiness for dementia-friendly visitor experiences: a scoping study. Tourism Management, 70, 29-41. Abstract.  Full text. DOI.
Connell JJ (2015). Garden Tourism. Tourism Management, 50, 71-72. Full text.
Connell J, Page SJ, Meyer D (2015). Visitor attractions and events: Responding to seasonality. Tourism Management, 46, 283-298. Abstract.  Full text. DOI.
Connell J (2013). Children's and Families' Holiday Experiences. Tourism Management, 39, 21-22. DOI.
Connell JJ (2012). Film Tourism: Evolution, Progress and Prospects. Tourism Management, 33(5), 1007-1029. Full text. DOI.
Connell J (2012). Film tourism - Evolution, progress and prospects. Tourism Management, 33(5), 1007-1029. Abstract. DOI.
Page SJ, Yeoman I, Connell JJ, Greenwood C (2010). Scenario planning as a tool to understand uncertainty in tourism: the example of transport and tourism in Scotland in 2025. Current Issues in Tourism, 13(2), 99-137.
Connell JJ, Meyer D (2009). Balamory revisited: an evaluation of the screen tourism destination-tourist nexus. Tourism Management, 30(2), 194-207. Full text.
Brewster M, Connell JJ, Page SJ (2009). The Scottish Highland Games: Evolution, development and role as a community event. Current Issues in Tourism, 12(3), 271-283.
Connell JJ, Page SJ, Bentley T (2009). Towards sustainable tourism planning in New Zealand: monitoring local governmnet planning under the Resource Management Act. Tourism Management, 30(6), 867-877.
Connell JJ, Page SJ (2008). Exploring the spatial patterns of car-based tourist travel in Loch Lomond and Trossachs National Park, Scotland. Tourism Management, 29(3), 561-580.
Connell J (2007). Tourism in parks: Australian initatives, international centre for ecotourism research. Tourism Management, 28(1), 328-329. DOI.
Page S, Yeoman I, Munro C, Connell J, Walker L (2006). A case study of best practice - Visit Scotland's prepared response to an influenza pandemic. Tourism Management, 27(3), 361-393. Abstract. DOI.
Page SJ, Yeoman I, Connell JJ, Munro C, Walker L (2006). An influenza pandemic – what it could mean for Scottish Tourism. Quarterly Economic Commentary, 30(4), 47-54.
Page SJ, Steele W, Connell JJ (2006). Analysing the promotion of adventure tourism in Scotland. Journal of Sport and Tourism, 11(1), 51-76.
Connell JJ, Page SJ (2005). Evaluating the economic and spatial effects of an event: the case of the World Medical and Health Games. Tourism Geographies, 7(1), 63-85.
Connell J (2005). Managing gardens for visitors in Great Britain: a story of continuity and change. Tourism Management, 26(2), 185-201. Abstract. DOI.
Connell J (2005). Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism. Tourism Management, 26(5), 763-776. Abstract. DOI.
Connell J (2005). ‘What’s the Story in Balamory?’: the impacts of a children’s TV programme on small tourism enterprises on the Isle of Mull, Scotland. Journal of Sustainable Tourism, 13(3), 228-255. Abstract. DOI.
Connell J, Meyer D (2004). Modelling the visitor experience in the gardens of Great Britain. Current Issues in Tourism, 7(3), 183-216. Abstract. DOI.
Connell J (2004). The purest of human pleasures: the characteristics and motivations of garden visitors in Great Britain. Tourism Management, 25(2), 229-247. DOI.
Connell JJ, Grainger S (2002). Attitudes to corporate fitness: a case study of firms in Jersey. Managing Leisure: an International Journal, 7(3), 176-193.
Connell J (2002). Environmental management for rural tourism and recreation. Tourism Management, 23(4), 422-424. DOI.
Connell J, Grainger S (2002). Exploring attitudes to corporate fitness in Jersey: Employer and employee perspectives. Managing Leisure, 7(3), 176-193. Abstract. DOI.
Connell JJ (2001). Managing Leisure. Tourism Management, 22(6), 670-672.
Connell J (2000). The role of tourism in the socially responsible University. Current Issues in Tourism, 3(1), 1-19. Abstract. DOI.
Connell J, Reynolds P (1999). The implications of technological developments on Tourist Information Centres. Tourism Management, 20(4), 501-509. Abstract. DOI.
Connell J (1996). A study of tourism on university campus sites. Tourism Management, 17(7), 541-544. DOI.

Chapters

Page SJ, Connell J (In Press). Retrospect and prospect. In  (Ed) The Routledge Handbook of Events, Routledge. DOI.
Connell JJ, Page SJ (2014). Chapter 8: Visitor Attractions. In Page SJ (Ed) Tourism Management, Routledge, 272-303.
Page S, Connell J (2014). Transport and Tourism. In  (Ed) The Wiley Blackwell Companion to Tourism, John Wiley & Sons, Ltd, 155-167. DOI.
Page, SJ, Connell JJ (2014). Transportation and Tourism. In Lew AA, Hall CM, Williams AM (Eds.) The Wiley Blackwell Companion to Tourism, Wiley Blackwell.
Connell JJ, Page SJ (2011). Visitor Attractions. In Page SJ (Ed) Tourism Management: an Introduction, Butterworth-Heinemann, 341-376.
Connell J, Page SJ (2011). Visitor attractions. In  (Ed) Tourism Management, Elsevier, 215-240. DOI.
Connell JJ, Page SJ (2009). Visitor Attractions. In Page SJ (Ed) Tourism Management: Managing for Change, Harlow: Pearson, 341-376.
Unwin, L. (2001). Introduction. In Richardson W, Unwin L (Eds.) The Learning Society and the Knowledge Economy: Nacett's sponsored lecture series, Sheffield: National Advisory Council for Education and Training Targets, 3-14.

Reports

Connell JJ, Page S, Sherriff I (2017). Making the UK Visitor Economy more Dementia-Friendly: Lessons from the visitor attraction sector. Summary Report. , University of Exeter Business School. 14 pages.
Klug K, Page S, Connell JJ, Robson D, Bould E (2017). Rethinking Heritage: a guide to making your site more dementia-friendly. Alzheimers' Society and Historic Royal Palaces,  London, Historic Royal Palaces. 59 pages.

Publications by year


In Press

Connell JJ, Page SJ, Sherriff I, Hibbert J (In Press). Business Engagement in a Civil Society: Transitioning Towards a Dementia-Friendly Visitor Economy. Tourism Management Full text.
Connell JJ, Page SJ (In Press). Destination readiness for dementia-friendly visitor experiences: a scoping study. Tourism Management Full text.
Page SJ, Connell J (In Press). Retrospect and prospect. In  (Ed) The Routledge Handbook of Events, Routledge. DOI.
Connell JJ, Page SJ (In Press). Tourism, ageing and the demographic timebomb - the implications of dementia for the visitor economy: a perspective paper. Tourism Review Full text.

2019

Connell J, Page SJ (2019). An exploratory study of creating dementia-friendly businesses in the visitor economy: evidence from the UK. Heliyon, 5(4). Abstract.  Full text. DOI.
Connell J, Page SJ (2019). Case study: Destination readiness for dementia-friendly visitor experiences: a scoping study. Tourism Management, 70, 29-41. Abstract.  Full text. DOI.

2017

Connell JJ, Page S, Sherriff I (2017). Making the UK Visitor Economy more Dementia-Friendly: Lessons from the visitor attraction sector. Summary Report. , University of Exeter Business School. 14 pages.
Klug K, Page S, Connell JJ, Robson D, Bould E (2017). Rethinking Heritage: a guide to making your site more dementia-friendly. Alzheimers' Society and Historic Royal Palaces,  London, Historic Royal Palaces. 59 pages.

2015

Connell JJ (2015). Garden Tourism. Tourism Management, 50, 71-72. Full text.
Connell J, Page SJ, Meyer D (2015). Visitor attractions and events: Responding to seasonality. Tourism Management, 46, 283-298. Abstract.  Full text. DOI.

2014

Connell JJ, Page SJ (2014). Chapter 8: Visitor Attractions. In Page SJ (Ed) Tourism Management, Routledge, 272-303.
Page S, Connell J (2014). Tourism: a Modern Synthesis. London, Cengage Learning. Abstract.
Page S, Connell J (2014). Transport and Tourism. In  (Ed) The Wiley Blackwell Companion to Tourism, John Wiley & Sons, Ltd, 155-167. DOI.
Page, SJ, Connell JJ (2014). Transportation and Tourism. In Lew AA, Hall CM, Williams AM (Eds.) The Wiley Blackwell Companion to Tourism, Wiley Blackwell.

2013

Connell J (2013). Children's and Families' Holiday Experiences. Tourism Management, 39, 21-22. DOI.

2012

Connell JJ (2012). Film Tourism: Evolution, Progress and Prospects. Tourism Management, 33(5), 1007-1029. Full text. DOI.
Connell J (2012). Film tourism - Evolution, progress and prospects. Tourism Management, 33(5), 1007-1029. Abstract. DOI.
Page SJ, Connell JJ (2012). The Handbook of Events Management. London, Routledge.

2011

Page S, Connell J (2011). The Routledge Handbook of Events., Routledge. Abstract.
Connell JJ, Page SJ (2011). Visitor Attractions. In Page SJ (Ed) Tourism Management: an Introduction, Butterworth-Heinemann, 341-376.
Connell J, Page SJ (2011). Visitor attractions. In  (Ed) Tourism Management, Elsevier, 215-240. DOI.

2010

Page S, Connell J (2010). Leisure: an Introduction. Harlow, Ft Pr.
Page SJ, Yeoman I, Connell JJ, Greenwood C (2010). Scenario planning as a tool to understand uncertainty in tourism: the example of transport and tourism in Scotland in 2025. Current Issues in Tourism, 13(2), 99-137.
Page S, Connell J (2010). Tourism., SAGE Publications Ltd. DOI.

2009

Connell JJ, Meyer D (2009). Balamory revisited: an evaluation of the screen tourism destination-tourist nexus. Tourism Management, 30(2), 194-207. Full text.
Connell JJ, Page SJ (2009). Event Tourism: Critical Concepts in Tourism. London, Routledge.
Brewster M, Connell JJ, Page SJ (2009). The Scottish Highland Games: Evolution, development and role as a community event. Current Issues in Tourism, 12(3), 271-283.
Connell JJ, Page SJ, Bentley T (2009). Towards sustainable tourism planning in New Zealand: monitoring local governmnet planning under the Resource Management Act. Tourism Management, 30(6), 867-877.
Connell JJ, Page SJ (2009). Visitor Attractions. In Page SJ (Ed) Tourism Management: Managing for Change, Harlow: Pearson, 341-376.

2008

Connell JJ, Page SJ (2008). Exploring the spatial patterns of car-based tourist travel in Loch Lomond and Trossachs National Park, Scotland. Tourism Management, 29(3), 561-580.
Page SJ, Connell JJ (2008). Sustainable Tourism. London, Routledge.

2007

Page SJ, Connell JJ (2007). Leisure Studies. London, Routledge.
Connell J (2007). Tourism in parks: Australian initatives, international centre for ecotourism research. Tourism Management, 28(1), 328-329. DOI.

2006

Page S, Yeoman I, Munro C, Connell J, Walker L (2006). A case study of best practice - Visit Scotland's prepared response to an influenza pandemic. Tourism Management, 27(3), 361-393. Abstract. DOI.
Page SJ, Yeoman I, Connell JJ, Munro C, Walker L (2006). An influenza pandemic – what it could mean for Scottish Tourism. Quarterly Economic Commentary, 30(4), 47-54.
Page SJ, Steele W, Connell JJ (2006). Analysing the promotion of adventure tourism in Scotland. Journal of Sport and Tourism, 11(1), 51-76.

2005

Connell JJ, Page SJ (2005). Evaluating the economic and spatial effects of an event: the case of the World Medical and Health Games. Tourism Geographies, 7(1), 63-85.
Connell J (2005). Managing gardens for visitors in Great Britain: a story of continuity and change. Tourism Management, 26(2), 185-201. Abstract. DOI.
Connell J (2005). Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism. Tourism Management, 26(5), 763-776. Abstract. DOI.
Connell J (2005). ‘What’s the Story in Balamory?’: the impacts of a children’s TV programme on small tourism enterprises on the Isle of Mull, Scotland. Journal of Sustainable Tourism, 13(3), 228-255. Abstract. DOI.

2004

Connell J, Meyer D (2004). Modelling the visitor experience in the gardens of Great Britain. Current Issues in Tourism, 7(3), 183-216. Abstract. DOI.
Connell J (2004). The purest of human pleasures: the characteristics and motivations of garden visitors in Great Britain. Tourism Management, 25(2), 229-247. DOI.

2002

Connell JJ, Grainger S (2002). Attitudes to corporate fitness: a case study of firms in Jersey. Managing Leisure: an International Journal, 7(3), 176-193.
Connell J (2002). Environmental management for rural tourism and recreation. Tourism Management, 23(4), 422-424. DOI.
Connell J, Grainger S (2002). Exploring attitudes to corporate fitness in Jersey: Employer and employee perspectives. Managing Leisure, 7(3), 176-193. Abstract. DOI.

2001

Unwin, L. (2001). Introduction. In Richardson W, Unwin L (Eds.) The Learning Society and the Knowledge Economy: Nacett's sponsored lecture series, Sheffield: National Advisory Council for Education and Training Targets, 3-14.
Connell JJ (2001). Managing Leisure. Tourism Management, 22(6), 670-672.

2000

Connell J (2000). The role of tourism in the socially responsible University. Current Issues in Tourism, 3(1), 1-19. Abstract. DOI.

1999

Connell J, Reynolds P (1999). The implications of technological developments on Tourist Information Centres. Tourism Management, 20(4), 501-509. Abstract. DOI.

1997

Roms H, Gough R (1997). On Tourism (Special Issue of Performance Research vol 2 no 2)., Taylor and Francis (Routledge).

1996

Connell J (1996). A study of tourism on university campus sites. Tourism Management, 17(7), 541-544. DOI.

Editorial responsibilities

  • Associate Editor, Book Reviews: Tourism Management
  • Associate Editor, Business and Economics: Heliyon
  • Editorial Board member: Service Business: An International Journal
  • Editorial Board member: Social Sciences and Humanities Open
  • Guest Editor and Editorial Board member: Sustainability

Conferences and invited presentations

  • Connell, J. and Page, S.J. (2019) Evaluating Rethinking Heritage: A guide to help make your site more dementia-friendly, 3rd June 2019, Kensington Palace, London.
  • Connell, J. and Page, S.J. (2018) Working towards a dementia-friendly tourism economy, REACH Network presentation, University of Exeter, 25th April 2018.
  • Connell, J. and Togia, M. (2014) Towards an understanding of the impacts of film and television on micro and small-medium tourism enterprises, TTRA 2014, ITAM Track, Bruges, 18-20th June 2014
  • Connell, J. (2014) Using events to address seasonality in Scottish visitor attractions. Invited presentation to the Association of Scottish Visitor Attractions, Linlithgow, 21st May 2014
  • Connell, J. (2014) The impact of ‘Broadchurch’ on tourism in West Dorset. Invited presentation to West Dorset District Council and Bridport Traders Association, West Bay, 28th April 2014
  • Connell, J., Page, S.J. and Ferdinand, N. (2013) The role of special events in addressing seasonality in visitor attractions. Making Waves. International Conference on Events (ICE2013), Bournemouth University, 3-5th July 2013
  • Connell, J., Page, S.J. and Bentley, T. (2012) The significance of longitudinal methodologies in sustainable tourism research. Tourism, Sustainability and Climate Change International Conference, Bournemouth University 13-15th September 2012
  • ‘Issues and Prospects for the Family Tourism Market’, VisitScotland, Edinburgh, Prospects for UK Tourism Markets  Seminar, 19th January 2005

Developing innovative and student-centred teaching and learning mechanisms is a particular aspect of Dr Connell’s teaching, and she strives to supplement in-class work with live case studies, inputs from external agencies and field visits. Her ethos is to adopt an applied approach to Tourism teaching, allowing students to develop appreciation, knowledge and insights of real-world issues and applications, alongside more conceptual and theoretical debates. Transferring research into teaching is a central facet of her approach to engaging students in their studies. Dr Connell is a Fellow of the Higher Education Academy.

Modules

2021/22