Skip to main content



Loading content
 Joanne Abraham

Joanne Abraham

Lecturer in Accounting and Finance and Management


+44 (0) 1392 725614

Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

I am an academic practitioner in Accounting, Finance, and Management with a specific interest in teaching within business and employment contexts. I have proven commitment and excellence in empowering and supporting colleagues and students to improve their competence and confidence in their own development. 

My teaching philosophy and methods are based around “Enable, Encourage, Empower for Employability”.  I have gained over 12 years’ experience in teaching a variety of modules at foundation, degree and post-graduate level programmes, and in both South-East Asia and the UK.  My teaching expertise is furthered by my formal English language teaching qualification and experience, and coaching accreditation and practice.  I am a strong believer in learning for a purpose, and my teaching and assessment is designed around real-world business context and in developing skills for immediate application in study and employment.I adopt a Teaching and testing “Training and Trying” approach, designed and delivered around business contexts and in introducing and developing skills and methods for future application in study and employment. Modules are designed with a clear pathway to assessment, aligned to employability, and to professional accreditation

ACCOUNTING FOR NON-SPECIALIST MANAGERS: I have a unique, well-reputed, and highly sought-after teaching offering in enabling accessibility to, and active appreciation of, accounting within a wide range of disciplines and future professions (regardless of prior academic and professional experience). Participants benefit from knowledge, understanding and application of accounting tools in enhancing decision-making within a variety of business-relevant contexts. Learning is undertaken alongside the development of client-relevant communication skills.  

Nationality: British




 Accredited Internal Coach (ILM3 level 5 + Guided Learning Hours for ILM level 7 Executive Coach) 


 Fellow of the Higher Education Academy 


 Certified Management and Business Educator. CPD audit success in May 2020 


 Associate Chartered Management Accountant 


 Chartered Global Management Accountant 


 Affiliate Member Chartered Management Institute 


 University of Cambridge Certificate of English Language Teaching to Adults (Grade B) 

 BA Hons 

 European Business with French 


 Diplôme Universitaire de Technologie Gestion des Entreprises et des Administrations 


I have received over 40 University of Exeter Student Guild Teaching Award nominations during 11 years for my teaching, employability, international student support and performance. I have multiple department, college, and university awards. I also consistent earn Above and Beyond award recognitions from colleagues and senior staff across the Business School for my collaboration, inclusivity, rigour, community, and impact, with multiple thank yous and commendations.


Teaching - see Teaching section

Non-Teaching Roles - University of Exeter: 

2021 -    

Exeter MBA Academic Tutor 

2020 -  

Senior Tutor – Finance and Accounting 

2014 - 

With Industrial Experience (WIE) Student Mentor 

2011 -      

Personal / Academic Tutor: Accounting & Finance International Partnerships 

2020 -         Accredited Internal Coach

2021 -

Coaching And Mentoring Strategic Group quorum member   

2016 - Colleague Mentor 
2013-16  Exams Officer
2011 - Internal Assessment Moderator

PROFESSIONAL CAREER (see External Engagement)


Conferences and invited presentations


Abraham. J (2022 March 22) Practical Teaching Adjustments for increasing employability in study and assessment (Part 1). Quick-ish wins for adding employability relevance to your teaching and assessment resources. Open University Employability Conference 2022: Expanding the narrative for a rapidly changing world. 

Abraham. J (2021 Sept 8) Creating your Own Case Studies for Teaching and Assessment. EduExe 2021 Conference -Time to Connect. Exeter. UK 



Abraham, J., (2022 March 10) Developing a Coaching Mindset in an Academic Context. (Webinar). University of Exeter.  

To: newly appointed Academic Leads for Student Support for Racial Equality & Inclusion (REI), and as part of development programme led by Vrinda Nayak, Associate Academic Dean for Students (REI). 

Abraham, J., Coaching in Academic Contexts. A series of short articles written to be highly accessible to all colleagues in introducing and encouraging self-awareness and good practice in coaching conversation opportunities. They also link to the learning and development services and resources offered by the University of Exeter to develop both sides of such conversations (e.g., coach and coachee) as part of a developing coaching culture. Seeking wider publication within and external to the university of Exeter. Further articles will also explore student coaching dialogue. 

Part I: What is coaching?  

Part II: A coaching mindset: 


Abraham. J, Lecturer in Accounting, Finance and Management University of Exeter; Laura Ashley-Timms, COO, Notion-STAR®,Dr Caitlin Kight, Lecturer in Education Studies University of Exeter.  

5 Ways to Engage Academic Colleagues in Leadership & Management Development. Universities Human Resources Annual Conference 2023 (9 – 11 May) - Working Well, 

External positions


I have wide and extensive knowledge and application across areas of business management as a Chartered Management Accountant, with experience gained in many industries, cultures, and environments through a variety of roles and responsibilities. I have high achievement in process-orientated and goal-focussed roles and international context projects. I particularly excel in supporting non-financial managers in developing and achieving strategic and operational goals, implementing IT, cost-management projects, and reviewing, developing, implementing, and managing operational and financial practices and developing processes and systems for audit and assurance.

2006 – 2007   

Senior Operations Finance Manager / Project Manager - BT (British Telecommunications) Openreach, UK  

2004 – 2006 

Virtual Finance Director, Internal Auditor, and Charity Consultant to a wide range of Not-For-Profit organisations and a range of client capacities - Charity Business, UK   

2002 – 2004 

Senior Finance Business Partner; Cost Strategy Programme Leader; Product Profitability Programme Leader- UK Lending products Barclays Bank plc, UK   

1996 – 2002

Consultant. JMA (Management Accounting) Services Ltd  - mulitple roles, organisations, and industries in UK and France

1994 - 1996 

Graduate Trainee – Finance; Northern Foods, UK; Cost and Reporting Accountant – NFT Distribution, UK 


 I teach Accounting/Finance/Management decision-making to a wide variety of post-graduate students across a range of PGT programmes offered by the Business School and other University colleges.

​University of Exeter (UoE)




Accounting for International Managers 


Accounting & Finance for client and management decision-making 


Management Concepts and Practice  


Introduction to Management Accounting  


Intermediate Management Accounting  


Managerial Accounting  


Advanced Management Accounting  


Advanced Management Accounting  


Business Skills and Concepts for International Film 

(2010-2011) York Management School, University of York 


Advanced Management Accounting 


Management Accounting Control Systems 


Advanced Financial Reporting 


Understanding Arguments in Management 

(2009-2010) Nottingham University Business School (Malaysia) 

I was a unique academic y, teaching undergraduate students from across Asia and Africa 


Principles of Accounting 


Business Finance 


Accounting Information Systems 


Management Accounting Decisions 


Financial Accounting 

(2008–2009) English Language Teacher  

Adult & Executive 

Australian Centre for Education, IDP Education, Phnom Penh, Cambodia   

English Language Teacher and Professional/Corporate Language Trainer, 

Pre-school to Adult 

International House, Apollo Education & Training, Hanoi, Vietnam