Mike is a European Marketing Director for IBM Systems, responsible for marketing through all routes to Market. His areas of focus are on digital marketing, distribution channels design/marketing and strategic planning. He has held a variety of senior Marketing positions at IBM in UK and EMEA roles.
Mike is a visiting Lecturer at Oxford Brookes Business School, chairs the Corporate Advisory Board for Exeter University’s One Planet MBA, and is a corporate Trustee at AbilityNet, a charity working with the disabled and those with IT accessibility problems. He has a degree in Experimental Psychology from Oxford University.